SEO Keywords: How Better Keyword Research Gets You Better Results


What Are SEO Keywords?
Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.

In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we’ll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.

Finding Your Best Keywords for SEO
Most beginning search marketers make the same mistakes when it comes to SEO keyword research:

Only doing SEO keyword research once,
Not bothering to update and expand their SEO keyword list, or
Targeting keywords that are too popular, meaning they’re way too competitive.
Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)

And you’ve got to diversify. Here’s a tongue-twister that’s absolutely true: diversity is a key word in the keyword world. You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research – who else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.

Making Your SEO Keywords Work for You
Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff).

So: how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your meta tags to your image file names. On the other hand, successfully optimized websites tend to have thousands or even millions of keywords. You can't very well craft a single, unique page for every one of your keywords; at the same time, you can't try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn't work that way.

So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages.

For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each individual group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keyword group.

A marketer attempting to optimize a web page for the "gourmet parakeet snacks" keyword group should consider doing most if not all of the following:

Using the keyword in the title of the page
Using the keyword in the URL (e.g., online-petstore.com/parakeets/snacks/gourmet)
Using the keyword, and variations (e.g., "gourmet parakeet snacks"), throughout the page copy
Using the keyword in the meta tags, especially the meta description
Using the keyword in any image file paths and in the images' alt text
Using the keyword as the anchor text in links back to the page from elsewhere on the site
When optimizing your web pages, keep in mind that keyword relevance is more important than keyword density in SEO.

Manual keyword grouping can be very time-consuming, of course. Some of our own tools, which may prove helpful in a pinch, include our Keyword Niche Finder, which works just like a regular SEO keyword tool, but returns you suggestions pre-grouped into relevant clusters. We also provide a Keyword Grouper, which groups preexisting lists automatically.

Source: https://www.wordstream.com/

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How Business Owners can Simplify a Divorce

Divorces are rarely easy and quick processes, but owning a business can make divorces an even larger headache. However, this doesn't necessarily have to be the case! Rather than spending a lot of time and money trying to figure out how to handle your business, work smarter instead of harder. In other words, make a plan to help you and your spouse make fair and informed decisions about the business. Here are five tips to help you simplify a divorce when a business is involved. 


1. Don't Alter the Facts. The first step of dealing with a divorce as a business owner is to commit to honesty. Don't try to make your business appear less valuable just so your spouse won't get as much. Tampering with the books will only make things more difficult and complicated, and it will contribute to a breakdown of trust during the divorce process. Altering the facts, either on purpose or by mistake, can cause a lot of issues. Get help if you need it, or deal with tangled webs later down the line. 

2. Use a Forensic Accountant. Instead of trying to deal with all the paperwork and number puzzles by yourself, hire someone to take care of your business for you. Many firms have excellent relationships with good forensic accountants, so think about choosing a firm who can help with this detail. The accountant, as well as your lawyer, can help you figure out what you and your spouse are each entitled to when it comes to the business. This can be expensive, but if your spouse in uncooperative or if the business ownership arrangement is complicated, it can be worth it in the long run. 

3. Take Notes on Your Business Predating Your Marriage. If you are the partner who owned or started the business before you were married, do some digging to see how much the business was worth before the marriage, how long it existed before the marriage, and how much it has changed since. This can help you and your lawyer determine how best to divide the property. Don't wait until the last minute to dig up your records. 

4. Consider Not Dividing the Business. In some cases, it is possible for one spouse to keep the entire business. Now, before you start getting either excited or worried, this doesn't mean that one spouse gets more than the other. If both spouses are entitled to part of the business but one spouse keeps all of it, then the other spouse gets a greater share of the communal assets in order to offset their portion of the business. 

5. Use Mediation. One of the key elements of a relatively simple divorce is using mediation. This is especially true when it comes to divorces that involve business ownership. Traditional divorces often include extensive court battles over the various aspects of the divorce, but divorce mediation takes out much of this tension. Mediators can help you and your spouse have civil discussions about the divorce process as well as life after the divorce, and they can help you stay out of court by solving things on your own. When discussing a subject as difficult as a business, a divorce mediator can help you and your spouse get on the same page about the business and make a decision that is best for both of you as well as the business. 

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