Reasons Why Guest Posting Is An Advantage

Writing is a passion for many (like yours truly!). It’s a hobby that crosses back and forth from the personal zone to the realms of professionalism. The trend of micro blogging is as old as Web 2.0. Writers with an opinion to share, find it a very convenient and hassle free to voice them.

As time has elapsed and blog posts have gained popularity through their various topics and discussions (read comments), Savvy marketers saw this as a great opportunity and jumped aboard the bandwagon. At the same time search engines had changed their algorithms in a manner wherein importance was given to updates. Thus, staying in the news was a useful way of ranking on the SERPs. What better way, than to write meaningful subject matter that readers find relevant enough to share with their fellow peers.

Bloggers as well as small business enterprises who had some web presence found it to their advantage to allow other bloggers to write about subject matter that catered to their niche audiences. For bloggers it was a welcome respite when they allowed other writers to voice an opinion with a different perspective on the same topic. This enabled the readers a 360 degree perspective thus leading to further discussion and shares.

A cycle of sharing and writing was created which in the internet terms means quality link juice that search engines take into consideration thus contributing to it figuring still higher on SERPs. And so the cycle continues.

What is Guest Posting?

Simply put, Guest posting means writing articles or blog posts for other websites. There are innumerable websites that require authentic and originally written posts on topics which are relevant to their website. At the same time the guest writer might have a website that has some relevance to the blogging site, thus allowing for a mutual benefit. Blogging site permits for back links in the author’s bio to ensure that the writer is an authentic one and at the same time the links ensure that the guest blogger can take advantage of the traffic that the blogging site attracts.

For instance an e-commerce website that offers high end kitchen appliances would love blog posts on categories such as cooking using their appliances, recipes for diet conscious persons, baking, restaurants that offer different cuisine, recipes as per the season etc. This will help the site to attract potential customers who are searching for the keywords listed within the topic.

Advantages Of Guest Posting

A detailed discussion on how guest posts are advantageous for the guest bloggers and the blog site is presented here:

1. Establish Authority

Quality of blog posts is of great importance for making a website popular and relevant. By encouraging well written and authoritative blog posts and articles, a website stands to establish itself as an authority on the subject. The search bots love sites that have authentic information to offer. The guest blogger benefits from posting on sites that promote authentic articles by way of exposure to the readers of a niche category who are genuinely looking for information. Thus the guest blogger establishes His/Her authority as a quality writer.

2. More Link Juice

A website is of no use if it does not earn a single dime. It’s a fact that no one can afford to ignore. Hosting a website entails utilizing resources – time, efforts as well as money. Why waste the efforts? By guest posting you will earn not only money, but will also figure on the higher pages of the search engine results.

How? Well, one of the many criteria for search engines is the quality of links that point towards a website. These are called off page links. The more links you have from relevant websites that point towards your site, the greater your chances are in making it to the the top ten or so list on the search results page. By guest posting on websites that are related to or are similar to your website you are increasing the level of ranking via quality back links.

3. Improves Writing Skills

There are great writers and then there are Great Writers. No one is perfect in writing great stuff from the go. Great writers have one thing in common. They practiced to arrive at their masterpiece. Write and blog about topics that really interest you and have a genuine readership. By combining these magical ingredients, you will certainly succeed in creating a niche readership. Blogging sites are always on the lookout for genuine and authoritatively written articles. Your writing skills will ensure them legitimate traffic thus improving their rankings and traffic conversion ratio. Hence, practice and practice even more.

4. Social Networking Benefits

In the Web 2.0 age, it is only logical to link your content and become part of the ‘inner circle’. Guest posts are shared by readers and discussed about on a variety of social networking sites and forums. This allows a writer to understand different perspectives on the same subject thus adding to his/her knowledge base which in turn makes him/her a better writer.

5. Website Financer

Though making only money is frowned upon by the blogging community, it is beneficial if you are paid for writing authentic guest blogs, directly or indirectly. Writing guest blogs should be mutually beneficial. As mentioned earlier, hosting site costs money. An e-commerce blog is based on the profitability module; it makes no sense for it to not earn money! Of course, by encouraging guest blogging a site offers a quality value added service to its audiences. But if the audiences do not convert, the website might as well shut down and save upon the resources or put them to more profitable uses.

For the guest blogger, writing for websites that are based on profitability would mean earning a steady income to run the site he/she hosts. It also attracts potential customers if it is a site that offers complementary products to the blogging site it has guest posted on. E.g. A guest blogger whose site caters to servicing of electronic items would benefit by writing about How to Keep Your Air Conditioners in Working Order during Summer and posting it on an e-commerce site that sells air conditioners!

6. Branding

Guest Posting is a great way of building your own brand name. You have the idea. You have the content. You just have no way of telling others about it. Guest posting will ensure that you share your ideas with readers who are genuinely interested in the information you have to offer. Your niche writing establishes you as a brand. Many websites publish the author’s picture to lend authenticity to the posts. Thus you have the guest blogger as a brand by itself!

7. Encourages Reciprocal Writing

A community of writers is born due to guest blogging. A guest blogger more or less gives another blogger a break by writing on his/her blog! It helps to offer a different perspective to the bloggers site. And a long term relation is established which in future would mean that the blogger would be more than happy to offer you his/her guest post.

8. Awareness

For people, who feel sour at the mention of ‘money’, we have a reason to make you smile – guest blogging is also not about only making money. It is also about making readers aware about various issues that affect them in real life. Many web revolutions have been spawned due to heartfelt write ups written by bloggers only with the intention of creating awareness.

Guest posting is an excellent means of communicating with the right people for the right reasons. Its advantages cannot be ignored by a writer/blogger. It offers budding writers an opportunity to express themselves via guest blogs which otherwise they would not have a chance to do so. It encourages good writers to voice their opinions on various subject matters to kick start a healthy discussion. Authority writers cannot ignore guest posting as it allows them a chance to increase their brand awareness and reaching out to the ever growing community of internet users.

Divya has written various guest articles on various topics such as social media optimization, logo designing, web design, website content writing to name a few under the tutelage of a website marketing company that has been offering internet marketing services for the past six years.

Source: https://www.brandingpersonality.com/

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The Ultimate Guide to Do Search Engine Marketing

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

SEORapidly clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organically. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall.

With 35% of product searches starting on Google, and the average Google search lasting only a minute, it's critical your business's product or service appear at the top of a SERP when a user is searching for it. This isn't always possible organically, particularly when other businesses are paying to ensure their products appear above yours. When this is the case, it's critical you invest in a SEM strategy.

Create a Google Ads campaign that makes money for your business using this essential guide.

What is SEM?
SEM, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

To ensure you're able to use SEM to properly advertise your products or services on the SERPs, we've cultivated a list of the best SEM tools, as well as the components of a SEM Ad Auction.

Best SEM tools:
- SEMRush
- Google Trends
- Keywordtool.Io
- Google Ads Keyword Planner
- SpyFu

1. SEMRush
SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. SEMRush is a fantastic tool for finding opportunities to rank for long-tail keywords organically, but additionally, you can use the tool for various SEM efforts. For instance, you can use SEMRush to figure out where your competitors are concentrating their marketing efforts, and analyze their regional presence, to figure out how much money you want to put behind certain keywords.

Additionally, SEMRush enables you to discover your main paid search competitors, figure out which keywords they're bidding on, and study the composition of their ads. This is vital information when you're cultivating your own paid strategy and are unsure how to out-rank other businesses on the SERPs.

2. Google Trends
Google Trends allows you to track search volume for a particular keyword across a specific region, language, or time frame -- which can enable you to identify which search terms are trending, and which ones aren't. Since you don't want to put money behind a keyword that's decreasing in popularity, this is an incredibly useful tool for your SEM efforts.

Additionally, particularly if you work for an ecommerce business, the ability to gauge interest in your product or service in a certain geographical area is undoubtedly powerful for ensuring you tailor your paid efforts to specific locations, saving you money in the long-run.

3. Keywordtool.Io
One of the most helpful features of Keywordtool.Io is its ability to tap into Google, Bing, YouTube, Amazon, Instagram, Twitter, and the App Store, so that you're able to segment your keyword research through various channels and better target your efforts. Additionally, the tool takes your base keyword and provides you with variations of words and phrases, which allows you to cultivate a more extensive list of possible keywords you might want to include in a paid ad.

Using Google Autocomplete to provide relevant keywords for you, the free version of Keywordtool.Io lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. Plus, you can use the tool to analyze search trends on Google, to ensure your desired keywords are increasing in popularity and will continue to serve you well over the long-term.

4. Google Ads Keyword Planner
Since Google is likely where you want your ads to appear, it makes sense to consider using Google Ads Keyword Planner to research relevant keywords for your business, and keep track of how searches for certain keywords change over time. The Keyword Planner will help you narrow down a list of possible keywords to ensure you're choosing the most effective ones for your business.

Additionally, Keyword Planner will give you suggested bid estimates for each keyword, so you can determine which keywords work with your advertising budget. Best of all, once you've found your ideal keywords and are ready to launch an ad campaign, you can do it all from within the tool.

5. SpyFu
Ever wish you could see which keywords your competitors are buying on Google, or check out which ad tests they've run? With SpyFu, you're able to do just that -- simply search a domain, and you'll see every keyword that business has bought on Adwords, every organic keyword for which they've ranked, and every ad variation they've had in the last 12 years. Plus, you can monitor your own paid and SEO rankings on Google, Bing, and Yahoo.

How an Ad Auction Works
Once you're ready to invest in SEM, you'll need to enter into an ad auction -- for our purposes, we'll focus on the ad auction in Google Adwords.

In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. To enter into an ad auction, you'll first need to identify the keywords you want to bid on, and clarify how much you're willing to spend per click on each of those keywords.

Once Google determines the keywords you bid on are contained within a user's search query, you're entered into the ad auction.

Not every ad will appear on every search related to that keyword. Some keywords don't have enough commercial intent to justify incorporating ads into the page -- for instance, when I type "What is Marketing?" into Google, I don't see any ads appear.

Additionally, even if your keyword is a good fit for an ad, it doesn't mean you'll "win" the bidding. The ad auction considers two main factors when determining which ads to place on the SERP -- your maximum bid, and your ads Quality Score.

A Quality Score is an estimate of the quality of your ads, keywords, and landing pages. You can find your Quality Score, which is reported on a 1-10 scale, in your keywords' "Status" column in your Google Adwords account. The more relevant your ad is to a user, as well as how likely a user is to click through and have an enjoyable landing page experience, all factor into your overall Quality Score.

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How Can Guest Posting Help Grow Your Online Audience?

Guest posting is the single most important strategy for growing your blog readership and platform.

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

We offer this on our own site (occasionally) and do it quite a bit on other blogs with audiences that we want to speak to. It’s a great way to connect with new readers and get your name out.

But for the longest time, we overlooked this essential discipline for growing a popular blog. We wish we hadn’t. And we hope you won’t.

There are three reasons why guest posting is such a key strategy for every blogger to build their online influence:

Guest posting builds relationships

Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.

Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

By making friends with other bloggers through guest posting, you’re going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.

If you’re adding value to the discussion, you’re going to see that convert over time to more readers, fans, and followers. Conversely, if all you’re ever doing is asking or selling, you may end up famous, but with a reputation you don’t want.

Add value. Help people. Be patient. And over time, you’ll win.

What about people guest-posting on your site?

We are also a fan of allowing other people to guest post on my own site from time to time. You should consider offering guest posting on your blog, too (if you don’t already).

If you’re asking for opportunities to guest post on others’ blogs, this just makes sense. It allows the relationship you’ve developed with the host blogger to be mutual.

Some bloggers will even blog about their guest post and link to it from their own blog (giving you some great link juice).

Rules of being a good guest

- Link to the post from my blog
- Promote it on Twitter (several times)
- Share it on Facebook
- Thank the person
- Stick around and respond to comments on the post

While not everyone does this, it’s not a bad idea. However, this is important: If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter. It’s always better to get your name out into new communities.

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. (So long as you get the backlink.)

Whether that’s precisely true or not, we don’t care. (Although, Mike is not an imprecise kind of guy, so it probably is.) The point is that this is an excellent strategy for extending your reach and boosting your reputation online.

Plus, if you’re a writer wanting to land more “traditional” publishing opportunities, this is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.

If you aren’t satisfied with your blog traffic but aren’t posting on other people’s blogs, you don’t have much to complain about. Start guest posting today, and see your influence grow.

Now what?
Right about now, you’re probably saying “OK, Jeff. I believe you, but now how do I do it?”

Don’t worry, we’ve got your back. We’ve recorded two videos and put together a downloadable eBook to show you how to land guest posts and grow your blog.

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Why Do You Need SEO Services?

As a business owner, you may be wondering “what is SEO, exactly?” Or “why do you need SEO services?” You may even be asking “how can SEO help my website?” or “how much should I pay for SEO services?”

At SEORapidly, we’re here to help you with these important questions. On this page, you can learn what SEO is, why it’s so important for websites, and what a SEO company like ours typically offers with their SEO services. Consider this a short course in SEO and everything it can do for your website! If you'd prefer to speak with one of our SEO experts directly, you can reach us at 855-601-5359.

SEORapidly can help create an SEO campaign that will bring you increased website traffic and revenue.

What exactly is SEO?

SEO is short for “search engine optimization.” To put it simply, SEO is any action taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the #1 spot on search engines like Google, or at least on the first page.

More and more businesses are selling online every day, and competition is getting harder for everyone. SEO has emerged as a way to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers. Without SEO, Google might rank stores that no one shops at in the very top spot of search results!

SEO is made up of the following elements

SEO is made up of a lot of smaller components, including keyword and keyphrase optimization, link building, content marketing, and more. It also involves some extensive research to determine what actions need taken on websites, and where specifically to take them. We’ll be exploring a few of these specific SEO services a little further down this page.

Why would I need SEO services?

In our digital era, almost every website out there needs optimization for better ranking. But if you’re reading this page, it’s clear that you want to know why you need SEO services. So we’ll tell you!

Think about the process that you take when you are looking for a new vendor or business to work with. Before you simply pick one out of the phone book, you probably do a little bit of research. You might call up a few friends or business owners and ask who they use for the specific service you are seeking. Based on their recommendations, you might then narrow down your list to a few companies. You might then do research online, visit the businesses in person, or look for reviews. Based on all of this criteria, you will then feel confident picking the top company to work with.

Believe it or not, this process is very similar to how search engines decide which websites get the top spots for specific search terms. They take multiple factors into consideration, including website quality, popularity, and user satisfaction. Without the factors listed above, you would have trouble picking a business to work with – and without SEO, Google would have trouble picking a website to rank #1.

SEO sends signals to search engines and push your website to the top of search results

So, the short answer is that you need SEO services because they will help send the right signals to search engines, and push your website up the list of results into the top spot.

What Can a SEO Services Company Do?

A company that offers website optimization can do a variety of things. They can help you get ranked on search engines, improve your rankings, optimize your website to perform better, assist you with creating content, and much more. Every SEO expert and company is a little different in what they offer, how much they charge, and what results they guarantee for their clients.

Here’s some information on the services that a SEO company like SEORapidly can offer you. Although these aren’t all of the services we can offer, these are some of the most important actions we take when working with a business as their internet marketing partner.

KEYPHRASE RESEARCH AND IDENTIFICATION

Before taking any action on improving your website’s ranking, SEORapidly researches and identifies the right keywords or keyphrases for your business. We do this through meetings with you to learn about the words and phrases that you associate with your products or services. We also conduct research online to see who is already ranking for these keyphrases, and what the competition looks like.

We'll research the best keywords for you and your competition

Once we’ve finished our research, we’ll have a good idea of the strategy that we need to take to improve your ranking on these selected keyphrases. We may find that the competition is very low on some, and that you’ll be able to naturally rank with just some simple optimization and content creation. But other keywords may have a lot of competition, and we’ll recommend that they are targeted more aggressively with link building and other actions.

We believe that it’s best to get a good look at your preferred keywords, and your ranking goals, before we take any action on your website. Strategy is a crucial part of SEO, and one that we take very seriously.

INITIAL WEBSITE OPTIMIZATION

If you have a new website, or have never had SEO services performed on your website before, some initial optimization will be performed. This will involve getting those keywords and phrases we identified in our research populated on our website in a few specific places, and in ways that search engines will pick up on.

Initial website optimization usually involves populating your website’s meta description and keywords, which is what users see associated with your website when viewing it in a list of search results. It also involves updating your website’s title and individual page titles to include your business name and important keywords.

There’s also some content that should appear on the first page of your website, as well as other pages. The presence of a few short sentences or paragraphs about your business and products gives us an opportunity to insert the keywords and phrases you want to rank for. While it can be challenging to write natural text that contains these keywords, we’ll find a way to do it. We recognize that there needs to be a balance between a well optimized website and one that users enjoy reading and using.

SUBMISSION TO SEARCH ENGINES

One important step for brand new websites is the submission to search engines. Although search engines will eventually naturally crawl your website through links made to it (from other websites, or from posts on social media, for example), you can speed up the process by submitting it for their review and inclusion in their index.

You can submit your website to search engines so that it gets indexed more quickly

Once we’re satisfied with the quality of your website, and the way that we’ve populated keywords on it, we’ll submit your site to all the major search engines. Once the website is crawled, it will start to appear in search results.

After submission, we’ll work on improving your rankings through a few other methods like link building and content creation. Keep reading to learn about these SEO tactics.

IMPROVING THE USER EXPERIENCE

The experience that your users have when they visit your website, also called UX, is very important to your rankings. If someone visits your store and thinks it’s unattractive or difficult to browse, they’re likely to leave right away. And if they do, this data will make it back to the search engine that sent them to your site in the first place. Although a few bounces like this aren’t a problem, a lot of them may signify that you shouldn’t be ranking as highly for that referring keyword or phrase – even if your website is really relevant!

To avoid high bounce rates that impact your ranking, we’ll work with you to improve the user experience on your website. This may be a step that we take at the very start of the SEO process, if your website is brand new, or it may be something that is done on an ongoing basis. We’ll evaluate your traffic, bounce rates, and cart abandon rates, and make suggestions or implement methods to improve your user experience.

QUALITY LINK BUILDING

In the example we gave at the start of this lesson, we talked about Google learning to rank websites based on the opinions of others, much like your trust in a business or partner being established through the opinions of others. One way that websites can tell search engines that they are trusted and should be ranked higher is through links.

Link building has become increasingly important in the world of SEO. Generally speaking, the more competitive a keyword or area of business is, the more links a website needs to have to rank for it. Although you may find that you receive a lot of links naturally, sometimes a new business needs help to build up those valuable links.

The more competitive the keyword, the more links you need to rank for it

Building links involves a lot of specific tactics and methods, and can include everything from simply placing your website link on your social media profiles to submitting guest posts to other blogs to creating great content that gets shared by other websites. An effective and ongoing link building strategy is crucial to establishing and improving your presence online.

SEORapidly will work with you to build natural, valuable, and timely links to your website. Our customized link building programs can help you no matter how many links you need to build, or how many keywords you need to target with them.

CONTENT CREATION

Website content serves several purposes. For your visitors and customers, it gives them something to read, and allows them to learn more about your products, services, history, location, and so on. Great content is also likely to be shared, which can help with link building. But for purely SEO purposes, content is what search engines need to determine how relevant your website is to a specific keyword or keyphrase.

Your website content, especially the copy on the homepage or crucial landing pages, needs to contain the right words and phrases to help improve your ranking. It can be hard to write content that serves both customers and search engines, but it is definitely possible. We’ll carefully craft keyword-rich content and populate it on your website in the places where it matters most.

Our SEO services include not only the creation of unique content and our proven copywriting services, but also ongoing optimization and content creation. This will help your website stay fresh, and give users a reason to keep coming back to see what you’re publishing now. We can even write blog posts for you if you need help updating a company blog or article database.

ONGOING OPTIMIZATION AND UPDATES

Since things change online at a very rapid pace, hitting the #1 spot on Google can sometimes involve firing at a moving target. One day you’re on top, and the next day you’re impacted by an algorithm change and have fallen a few spots. But don’t panic: a long-lasting relationship with a SEO company like SEORapidly can help you stay current.

Our SEO packages include ongoing optimization and updates to help you keep your content fresh, and to ensure that you’re ranking as high as you can no matter what happens. Our internet marketing team is constantly reading and researching the newest search engine algorithm updates. If we think one of these updates will impact your website, we’ll make the necessary changes quickly. This ensures that you stay current – and that your rankings stay intact.

How can I see your SEO services pricing?

SEORapidly is completely transparent with our pricing.

Unlike most internet marketing companies, we make our SEO service prices easily accessible. To learn more about our SEO packages, and what services are included with each tier, please visit our SEO Pricing page by clicking the button above.

We don’t think it makes sense to hide our pricing. We want our customers to know what they’re going to get from us right up front. Instead of forcing you to jump through hoops to get a quote, we make our SEO package pricing readily available, and spell out in clear text what every tier offers you. We believe that this will help you make a better informed decision about your SEO plan.

Why choose SEORapidly?

When you partner with SEORapidly for your SEO services, you get more than keyword optimization and link building. Our expert internet marketing team has over 100 years of combined experience, and we know what it takes to get your website ranked – and to sustain that top spot.

SEORapidly has even been ranked the #1 SEO agency. This means that we’ve been recognized as one of the best companies out there that can help you with SEO and improving your website performance. So when you choose us, you’re choosing a company that has been nationally recognized as a great SEO services provider.

Take the Next Step

You probably came to this page asking “why do you need SEO services?” We hope that we helped educate you on what SEO is, what SEO services usually include, and why you need them for your website. Thanks for reading!

Are you ready to move your website to the next stage? Contact an expert today for help with your SEO and internet marketing.

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The Top 11 Benefits of Guest Posting

Guest posting is one of the best online marketing strategies you can invest in.

If you want to spread your brand’s message and win the trust of your target audience, start contributing content to other blogs related to your market or niche.

Not convinced you should work hard writing content for someone else’s site?

You should know that guest blogging offers many major benefits – both for your company and you, personally.

Here are the top 11 benefits of guest blogging.

1. Instant Exposure to Targeted Traffic

Regardless if you whether you get a link to your site, contributing to other blogs should pique your audience’s interest. If you manage to write a top-quality post, expect traffic to start flowing to your site once it goes live.

Traffic is the lifeblood of any online business or blog. Something as simple as a guest post can potentially translate into sales if you do it the right way.

Optimize your website’s landing pages, CTAs, and other elements to boost your chances at conversion.

2. Expand Your Personal Network

There was a time when connecting with influencers was extremely difficult. But with guest blogging, the process is now simple.

For example, some websites that accept guest posts foster a community of contributors engaged in related niches. In some cases, you’ll get the chance to take part in an email thread where contributors brainstorm potential topics. You can also collaborate with others for co-authored posts.

Regardless of what the community’s structure in a particular site is, you can always leverage your authorship. Seek partnership opportunities with influencers – from content cross-promotion to expert interviews.

All you need to do is be active in the community. Leave comments, share other posts, or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.

3. Stimulate Social Media Shares

Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience.

If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published.

To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.

4. Grow Your Social Media Following

Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts.

By contributing to an authoritative blog, you are essentially getting them to vouch for your brand. This makes you look good in the eyes of their followers.

In most guest blogging arrangements, you also get to customize your contributor profile. Here you can include links to your social media accounts.

All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Remember to reward them by posting regular updates and sharing useful information that aligns with their interests.

5. Improve Your Online Authority

Modern online marketing is all about authority. Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand.

By contributing to other authoritative blogs, you get the chance to prove your credibility as an information source. It will make your target audience realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site.

6. Fortify Your Backlink Profile

Most blogs that accept guest posts allow their contributors to leave at least one link to their own site. After all, most of them don’t offer any monetary compensation for your hard work. A brief brand mention or keyword-optimized link is the least they could do to reward your efforts.

See Anyone's Analytics Account, in Real Time.

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Still, even a single backlink from an authoritative blog will greatly benefit your SEO. They make your content more discoverable and indexable to search engines like Google. As much as possible, try to target websites in your own niche to build relevancy.

7. Grow Brand Awareness

Guest blogging is a great way to establish your authority in your niche.

As much as possible, try to share practical tips that aren’t already found elsewhere.

Leverage the opportunity to let them know what your company does and how it would solve problems.

Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts.

Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read.

8. Generate Qualified Leads

One of the fundamental steps to a successful guest blogging strategy is picking the right websites.

In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business.

Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you.

9. Shorten the Sales Cycle

The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services.

Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts.

You just need to be smart when picking or pitching topic ideas for your guest posts.

10. Get Useful Feedback from the Community

As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors.

When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind.

To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works.

11. Sharpen Your Content Marketing Skills

Guest blogging requires every area of content marketing to be successful. It requires you to do content research, adopt the right writing voice for a particular audience, perform influencer outreach, and so on.

Remember, the best way to learn content marketing tactics is to deploy them yourself. You can’t just read about them, follow everything to the letter, and hope for the best.

By launching your own guest blogging campaign, you’re positioning yourself for growth in every facet of content marketing.

Conclusion

Guest blogging is, without a doubt, a crucial step for online marketing success. Once you grasp its benefits, give it a shot and see if you can make it work for your brand.

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SEO Guest Post Links - Entertainment Niche Sites

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