Why Do You Need SEO Services?

As a business owner, you may be wondering “what is SEO, exactly?” Or “why do you need SEO services?” You may even be asking “how can SEO help my website?” or “how much should I pay for SEO services?”

At SEORapidly, we’re here to help you with these important questions. On this page, you can learn what SEO is, why it’s so important for websites, and what a SEO company like ours typically offers with their SEO services. Consider this a short course in SEO and everything it can do for your website! If you'd prefer to speak with one of our SEO experts directly, you can reach us at 855-601-5359.

SEORapidly can help create an SEO campaign that will bring you increased website traffic and revenue.

What exactly is SEO?

SEO is short for “search engine optimization.” To put it simply, SEO is any action taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the #1 spot on search engines like Google, or at least on the first page.

More and more businesses are selling online every day, and competition is getting harder for everyone. SEO has emerged as a way to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers. Without SEO, Google might rank stores that no one shops at in the very top spot of search results!

SEO is made up of the following elements

SEO is made up of a lot of smaller components, including keyword and keyphrase optimization, link building, content marketing, and more. It also involves some extensive research to determine what actions need taken on websites, and where specifically to take them. We’ll be exploring a few of these specific SEO services a little further down this page.

Why would I need SEO services?

In our digital era, almost every website out there needs optimization for better ranking. But if you’re reading this page, it’s clear that you want to know why you need SEO services. So we’ll tell you!

Think about the process that you take when you are looking for a new vendor or business to work with. Before you simply pick one out of the phone book, you probably do a little bit of research. You might call up a few friends or business owners and ask who they use for the specific service you are seeking. Based on their recommendations, you might then narrow down your list to a few companies. You might then do research online, visit the businesses in person, or look for reviews. Based on all of this criteria, you will then feel confident picking the top company to work with.

Believe it or not, this process is very similar to how search engines decide which websites get the top spots for specific search terms. They take multiple factors into consideration, including website quality, popularity, and user satisfaction. Without the factors listed above, you would have trouble picking a business to work with – and without SEO, Google would have trouble picking a website to rank #1.

SEO sends signals to search engines and push your website to the top of search results

So, the short answer is that you need SEO services because they will help send the right signals to search engines, and push your website up the list of results into the top spot.

What Can a SEO Services Company Do?

A company that offers website optimization can do a variety of things. They can help you get ranked on search engines, improve your rankings, optimize your website to perform better, assist you with creating content, and much more. Every SEO expert and company is a little different in what they offer, how much they charge, and what results they guarantee for their clients.

Here’s some information on the services that a SEO company like SEORapidly can offer you. Although these aren’t all of the services we can offer, these are some of the most important actions we take when working with a business as their internet marketing partner.

KEYPHRASE RESEARCH AND IDENTIFICATION

Before taking any action on improving your website’s ranking, SEORapidly researches and identifies the right keywords or keyphrases for your business. We do this through meetings with you to learn about the words and phrases that you associate with your products or services. We also conduct research online to see who is already ranking for these keyphrases, and what the competition looks like.

We'll research the best keywords for you and your competition

Once we’ve finished our research, we’ll have a good idea of the strategy that we need to take to improve your ranking on these selected keyphrases. We may find that the competition is very low on some, and that you’ll be able to naturally rank with just some simple optimization and content creation. But other keywords may have a lot of competition, and we’ll recommend that they are targeted more aggressively with link building and other actions.

We believe that it’s best to get a good look at your preferred keywords, and your ranking goals, before we take any action on your website. Strategy is a crucial part of SEO, and one that we take very seriously.

INITIAL WEBSITE OPTIMIZATION

If you have a new website, or have never had SEO services performed on your website before, some initial optimization will be performed. This will involve getting those keywords and phrases we identified in our research populated on our website in a few specific places, and in ways that search engines will pick up on.

Initial website optimization usually involves populating your website’s meta description and keywords, which is what users see associated with your website when viewing it in a list of search results. It also involves updating your website’s title and individual page titles to include your business name and important keywords.

There’s also some content that should appear on the first page of your website, as well as other pages. The presence of a few short sentences or paragraphs about your business and products gives us an opportunity to insert the keywords and phrases you want to rank for. While it can be challenging to write natural text that contains these keywords, we’ll find a way to do it. We recognize that there needs to be a balance between a well optimized website and one that users enjoy reading and using.

SUBMISSION TO SEARCH ENGINES

One important step for brand new websites is the submission to search engines. Although search engines will eventually naturally crawl your website through links made to it (from other websites, or from posts on social media, for example), you can speed up the process by submitting it for their review and inclusion in their index.

You can submit your website to search engines so that it gets indexed more quickly

Once we’re satisfied with the quality of your website, and the way that we’ve populated keywords on it, we’ll submit your site to all the major search engines. Once the website is crawled, it will start to appear in search results.

After submission, we’ll work on improving your rankings through a few other methods like link building and content creation. Keep reading to learn about these SEO tactics.

IMPROVING THE USER EXPERIENCE

The experience that your users have when they visit your website, also called UX, is very important to your rankings. If someone visits your store and thinks it’s unattractive or difficult to browse, they’re likely to leave right away. And if they do, this data will make it back to the search engine that sent them to your site in the first place. Although a few bounces like this aren’t a problem, a lot of them may signify that you shouldn’t be ranking as highly for that referring keyword or phrase – even if your website is really relevant!

To avoid high bounce rates that impact your ranking, we’ll work with you to improve the user experience on your website. This may be a step that we take at the very start of the SEO process, if your website is brand new, or it may be something that is done on an ongoing basis. We’ll evaluate your traffic, bounce rates, and cart abandon rates, and make suggestions or implement methods to improve your user experience.

QUALITY LINK BUILDING

In the example we gave at the start of this lesson, we talked about Google learning to rank websites based on the opinions of others, much like your trust in a business or partner being established through the opinions of others. One way that websites can tell search engines that they are trusted and should be ranked higher is through links.

Link building has become increasingly important in the world of SEO. Generally speaking, the more competitive a keyword or area of business is, the more links a website needs to have to rank for it. Although you may find that you receive a lot of links naturally, sometimes a new business needs help to build up those valuable links.

The more competitive the keyword, the more links you need to rank for it

Building links involves a lot of specific tactics and methods, and can include everything from simply placing your website link on your social media profiles to submitting guest posts to other blogs to creating great content that gets shared by other websites. An effective and ongoing link building strategy is crucial to establishing and improving your presence online.

SEORapidly will work with you to build natural, valuable, and timely links to your website. Our customized link building programs can help you no matter how many links you need to build, or how many keywords you need to target with them.

CONTENT CREATION

Website content serves several purposes. For your visitors and customers, it gives them something to read, and allows them to learn more about your products, services, history, location, and so on. Great content is also likely to be shared, which can help with link building. But for purely SEO purposes, content is what search engines need to determine how relevant your website is to a specific keyword or keyphrase.

Your website content, especially the copy on the homepage or crucial landing pages, needs to contain the right words and phrases to help improve your ranking. It can be hard to write content that serves both customers and search engines, but it is definitely possible. We’ll carefully craft keyword-rich content and populate it on your website in the places where it matters most.

Our SEO services include not only the creation of unique content and our proven copywriting services, but also ongoing optimization and content creation. This will help your website stay fresh, and give users a reason to keep coming back to see what you’re publishing now. We can even write blog posts for you if you need help updating a company blog or article database.

ONGOING OPTIMIZATION AND UPDATES

Since things change online at a very rapid pace, hitting the #1 spot on Google can sometimes involve firing at a moving target. One day you’re on top, and the next day you’re impacted by an algorithm change and have fallen a few spots. But don’t panic: a long-lasting relationship with a SEO company like SEORapidly can help you stay current.

Our SEO packages include ongoing optimization and updates to help you keep your content fresh, and to ensure that you’re ranking as high as you can no matter what happens. Our internet marketing team is constantly reading and researching the newest search engine algorithm updates. If we think one of these updates will impact your website, we’ll make the necessary changes quickly. This ensures that you stay current – and that your rankings stay intact.

How can I see your SEO services pricing?

SEORapidly is completely transparent with our pricing.

Unlike most internet marketing companies, we make our SEO service prices easily accessible. To learn more about our SEO packages, and what services are included with each tier, please visit our SEO Pricing page by clicking the button above.

We don’t think it makes sense to hide our pricing. We want our customers to know what they’re going to get from us right up front. Instead of forcing you to jump through hoops to get a quote, we make our SEO package pricing readily available, and spell out in clear text what every tier offers you. We believe that this will help you make a better informed decision about your SEO plan.

Why choose SEORapidly?

When you partner with SEORapidly for your SEO services, you get more than keyword optimization and link building. Our expert internet marketing team has over 100 years of combined experience, and we know what it takes to get your website ranked – and to sustain that top spot.

SEORapidly has even been ranked the #1 SEO agency. This means that we’ve been recognized as one of the best companies out there that can help you with SEO and improving your website performance. So when you choose us, you’re choosing a company that has been nationally recognized as a great SEO services provider.

Take the Next Step

You probably came to this page asking “why do you need SEO services?” We hope that we helped educate you on what SEO is, what SEO services usually include, and why you need them for your website. Thanks for reading!

Are you ready to move your website to the next stage? Contact an expert today for help with your SEO and internet marketing.

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The Top 11 Benefits of Guest Posting

Guest posting is one of the best online marketing strategies you can invest in.

If you want to spread your brand’s message and win the trust of your target audience, start contributing content to other blogs related to your market or niche.

Not convinced you should work hard writing content for someone else’s site?

You should know that guest blogging offers many major benefits – both for your company and you, personally.

Here are the top 11 benefits of guest blogging.

1. Instant Exposure to Targeted Traffic

Regardless if you whether you get a link to your site, contributing to other blogs should pique your audience’s interest. If you manage to write a top-quality post, expect traffic to start flowing to your site once it goes live.

Traffic is the lifeblood of any online business or blog. Something as simple as a guest post can potentially translate into sales if you do it the right way.

Optimize your website’s landing pages, CTAs, and other elements to boost your chances at conversion.

2. Expand Your Personal Network

There was a time when connecting with influencers was extremely difficult. But with guest blogging, the process is now simple.

For example, some websites that accept guest posts foster a community of contributors engaged in related niches. In some cases, you’ll get the chance to take part in an email thread where contributors brainstorm potential topics. You can also collaborate with others for co-authored posts.

Regardless of what the community’s structure in a particular site is, you can always leverage your authorship. Seek partnership opportunities with influencers – from content cross-promotion to expert interviews.

All you need to do is be active in the community. Leave comments, share other posts, or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.

3. Stimulate Social Media Shares

Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience.

If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published.

To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.

4. Grow Your Social Media Following

Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts.

By contributing to an authoritative blog, you are essentially getting them to vouch for your brand. This makes you look good in the eyes of their followers.

In most guest blogging arrangements, you also get to customize your contributor profile. Here you can include links to your social media accounts.

All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Remember to reward them by posting regular updates and sharing useful information that aligns with their interests.

5. Improve Your Online Authority

Modern online marketing is all about authority. Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand.

By contributing to other authoritative blogs, you get the chance to prove your credibility as an information source. It will make your target audience realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site.

6. Fortify Your Backlink Profile

Most blogs that accept guest posts allow their contributors to leave at least one link to their own site. After all, most of them don’t offer any monetary compensation for your hard work. A brief brand mention or keyword-optimized link is the least they could do to reward your efforts.

See Anyone's Analytics Account, in Real Time.

You can literally see real-time sales and conversion data for any website, and which campaigns drove that traffic. Start your free trial today.

Still, even a single backlink from an authoritative blog will greatly benefit your SEO. They make your content more discoverable and indexable to search engines like Google. As much as possible, try to target websites in your own niche to build relevancy.

7. Grow Brand Awareness

Guest blogging is a great way to establish your authority in your niche.

As much as possible, try to share practical tips that aren’t already found elsewhere.

Leverage the opportunity to let them know what your company does and how it would solve problems.

Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts.

Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read.

8. Generate Qualified Leads

One of the fundamental steps to a successful guest blogging strategy is picking the right websites.

In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business.

Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you.

9. Shorten the Sales Cycle

The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services.

Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts.

You just need to be smart when picking or pitching topic ideas for your guest posts.

10. Get Useful Feedback from the Community

As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors.

When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind.

To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works.

11. Sharpen Your Content Marketing Skills

Guest blogging requires every area of content marketing to be successful. It requires you to do content research, adopt the right writing voice for a particular audience, perform influencer outreach, and so on.

Remember, the best way to learn content marketing tactics is to deploy them yourself. You can’t just read about them, follow everything to the letter, and hope for the best.

By launching your own guest blogging campaign, you’re positioning yourself for growth in every facet of content marketing.

Conclusion

Guest blogging is, without a doubt, a crucial step for online marketing success. Once you grasp its benefits, give it a shot and see if you can make it work for your brand.

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Boost your SEO Rankings Immediately!

Following just a few steps can help to improve the Search Engine Optimization (SEO) of your website which will help to push the ranking of the website at the top.

Increase the loading speed of your page

If you have a very slow loading speed, then there are chances that you might lose your customers and you might even notice a drop in your search engine rankings. Not many people are aware about it, but poor loading speed can be a big disaster for your SEO ranking. To increase the loading speed of your page there are a variety of ways and one of them is by keeping your code streamlined and clean. You also need to minimize the number of pages directs, choose smaller image sizes and cache the plugins.

Optimize the images on your page

When you are uploading the images on your website you need to check the size of the image twice. The images must be optimized for SEO and for that you need to choose the right description, file name, alt text, caption and title.

Do not forget to include the outbound links

Outbound links are just and addition to the content. In case if your readers want to know anything in specific then the outbound links would help to take you to another page that will provide you added information. Outbound links help to make the content of your website more valuable and informative for your readers.

Check for the broken links if any and try to repair them

There are various free SEO tools that are available online and by checking the number of broken links that are on your website.

Use the multimedia to make your content more attractive

It is basic human nature to get attracted more and more towards pictures. Nowadays, you get various options to make the content all the way more alive and attractive. You can add audio, video, JIF etc. which will help to add more value to your readers.

You need to make required adjustments to your layout

If you wish to give a good experience to your readers, then you must make your content easy to read and scan. You need to include the headings highlighted in bold so that they easily stand out and when any reader comes to visit your page then the reader does not find it difficult to look out for the main points. Some other things that you can do to make readers get attracted and stay onto your page for a longer time are; get a little playful with the font sizes and do not make the content of the page too lengthy. Always use numbers and bullet points to mark the points and use the sub-heading to give your content a clean look.

Your page must always have a descriptive page have a detailed contact page and always try to keep it updated and well-maintained

A very well-maintained contact page will make your website look more reputable. Imagine someone coming to your website and searching the contact page and coming to your website and spending a very long period to just find the contact page. Anyone would get irritated and would want to leave the page upon not being able to find the contact page which would lead to leaving a negative impression on the website viewer or reader.

Make sure that your content is easily readable and not complicated to understand

Make your content easy to digest for your readers. If you want your website to attract more readers and make them come back again and again to read your content, then you need to make sure that you do not put lengthy and complicated content.

Produce high-quality content

Many people prepare a website and then never take the pain to update anything. One such thing that needs to be continuously checked and updated is the content. If you wish to drive more and more content to your website and increase its popularity, then it will give the visitors a reason to keep coming back again and again. You must make sure that your content is of high quality and must only have the recent and updated information. Another important factor that might impact your SEO is the dwell time which means that for how long are people sitting on any given website. People will gain trust over your website and due to which they will come back and back again to read reliable information.

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Best SEO Tools in 2019

Technical SEO Tools 

This is an alternative to the Yoast SEO plugin. The all in one SEO tool supports all the unique features which makes it different from yoast.

The unique set of features in it includes canonical tags, auto-generated description tags, “bad bot” blocker.

Bing Webmaster Tools 

It is a good tool but nothing close if compared to Google Search Console. This SEO tool will help you to perform a surprisingly good keyword research.

Botify 

Although it is a paid tool but still it provides straightforward and clean site auditing tool. It can easily provide info of the site on HTML errors, click depth and on-site loading speed.

Bright Local 

It is an excellent tool that performs local SEO site audits. With the help of this tool you can search incorrect or duplicate citations that are floating all around. If you have recently changed address these are very helpful and even if you want to check if the NAP citations are consistent around the web.

Browseo 

It reveals how search engine spiders can see your site.

Clusteric 

This is one of the best SEO tools that provides lots of features like search visibility, site audits and even competitor analysis.

Content King App 

It is quite similar to many other SEO audit tools that are available in the market. One features that differentiates it from the other tools: it crawls your website and notifies you about any issue that might come up.

Dare Boost 

It tests the performance of the website. It will not only tool up the loading speed of your website, but it will also help fix the issues that might be slowing down the things.

Deep Crawl

It will help to scan every page of your website and provide you with a comprehensive report that an list many H1 tags on every page, broken internal links, noindexedpages, broken external links etc. Also, if you make too lengthy links then it would help to even inform you about the too lengthy descriptions.

Easy Redir 

It redirects traffic between different domains and makes it super easy. Just start by entering the URLs and you want to send people and the tools give you a detailed info about how to manage 100% of the redirects.

Forechecks 

It crawls your website to uncover issues that might be responsible for holding our website back from rising up to the top of the Google’s search results.

Google Analytics 
To check out the pages that get the highest number of impressions and the highest number of clicks from Google you need to go to acquisitions-Search Console and then Landing Pages. After this look at the CTR field to see the pages and the best click through rates.

Google Mobile Friendly Test 

In one of the Google updates it has mentioned that it does not rack the websites that are not mobile friendly.

Google Page Speed insights 

Google uses the loading speed of your site as the ranking factor. Google checks if your website is snail-slow or is lightening fast. It also gives actionable suggestions that can help speed up things.

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A/B testing for SEO with CRO

A/B testing (also referred to as split testing or alternative testing) is just a way of comparing two versions of a webpage or program contrary to one another to identify which performs better. A/B testing is an experiment where several variations of a full page have been shown at arbitrary for users, and statistical analysis can be employed to ascertain which version works for a conversion objective.

Running an A/B evaluation that directly contrasts a version against a current experience enables you to ask focused questions regarding changes to your website or program, then collect data.

Testing takes out the guesswork of website optimization and empowers data-informed decisions which shift business conversations from “we think" into “we understand." By measuring the impact that changes happen on your metrics, so you can make sure that every change produces outcomes that are favorable.

How A/B Testing Works

In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline or button or be a complete redesign of the page. Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation).

As visitors are served the controller or variant, their engagement accumulated and with each experience is measured in an analytics dashboard and examined through a lookup engine. You can then determine whether changing the ability had a positive, negative, or no impact on visitor behavior.

A/B Testing with SEO and CRO

Could not it be okay if it could be nailed by you together using search engine optimization and CRO at the same moment?

Gratefully, it’s likely.

First, let's describe the terms.

• SEO is search engine optimization that makes your website get indexed by the organic web engines and discovered by the people.

• · CRO is conversion rate optimization that makes users more expected to do what you need them to do once on your website.

The 2 fields, CRO and search engine optimization, mentions the word “optimization," nevertheless they seem to possess very little in keeping after that. There are some fundamental commonalities which occur in a degree -- that the amount of psychology and human behavior.

Is it probable to raise your game in both fields concurrently?

The answer is yes.

Given below are the 6 good methods that you can use to attain 2 useful things: Get more traffic and ranking (SEO) and get more conversions (CRO).

1. Decrease your Page Load Time

The loading time of a page is the amount of time it takes the webpage to display on your screen.

A slow-loading page will affect your website in 2 ways:

1. Make users enraged and annoyed. You drop out on conversions.

2. Make search engines enraged and exasperated. You drop out on search engine optimization.

How page speed affects SEO?

At the domain of search engine optimization, site speed is a must. Google utilizes webpage speed as a Ranking element.

Why don't we imagine you can find just two websites that will be the same aside from a single difference? 1-page heaps slowly, and the different page loads immediately. When Google provides you with search engine effects, it goes to place the page to the cover of their search outcomes, and the page under the base of the search outcome.

How page speed affects CRO

That is the viewpoint of the search algorithm. But there is a correspondingly significant viewpoint — the user and how that user converts.

You know it is to get a website to load quickly. According to web metrics from Search Engine Journal, a single-second delay in loading time may reduce sales by 7%! Radware unearthed that growth in load period doubled conversions!

Have a look at Page Speed Insights; Google's free page load time tester. You can examine a page’s performance and learn how to decrease the load time.

Page speed is one of the greatest CRO tactics that are under-the-hood that I know of because it has such a direct effect on conversions. You get more traffic and much more conversions, by shaving a couple of seconds off the loading period.

2. Generate more content.

When talking about more content, it means long-form content. From landing pages to articles, some of the marketers within the business took to creating greater substance than the average bear.

This is one of the factors why people prefer blog and articles exceeding 1,000 words. That is also the factor why lengthy landing pages have higher conversion rates in some businesses.

Content length and SEO

Content length has a profound influence on SEO. Look at this graph for evidence. Pages with more content steadily rank higher in Google's search results.

The plot thickens once you recognize material additionally has links. Most of the SEO Company prefers MOZ compared article that spans to links that the material received. They demonstrated that the more this guide, the further links this article received. Links, since you are probably aware, would be the No. 1 method to boost your rankings.

Content length and CRO

Not only do more pages make the uptick from the SERPs, however they are very capable of making earnings. Conversion Rate Pros is famed due to their page advancement for Moz.com that perhaps not merely climbed page size by 20 days, but also, fostered earnings by $ 1million.

3. Add social sharing buttons.

You must be familiar with social share buttons. You see them all around, and perhaps click on them numerous times a day.

People use social buttons for sharing, but some delicate things are going on with these little icons that increase SEO and CRO.

By the perspective of search engine optimization, it appears that search engines prefer pages which have significantly more societal signs -- that's the number of shares, likes, tweets, and plusses. The higher a typical full page is bookmarked spread, the longer people will see it, view it, talk about it, connect to it, also... convert it.

Social icons can also be a powerful trust signal for the page. Trust is a significant part of conversion optimization. As CROs often comment, conversions are equaled by authority plus trust. When users realize that your page shared, is trusted and followed by other people, it increases their level of confidence in your page.

As a result, social sharing is a win-win for SEO and CRO - not a wrong way to be all social and nail it on the other fronts as well.

4. Put useful data over the fold.

Lead images and navigation elements, headers could slip a great deal of property that could be useful for above the fold conversion and power elements. Plus, the space above the fold, the more likely it's that a user will bounce, a real search engine optimization killer.

5. Emphasis on a single topic.

Single-Topic SEO

Or words that users type in to find stuff. It's about the keywords. Search engine optimization depends upon questions or key words. These will be the short phrases.

Pages will need to have keywords attention. In other words, you would like a page to position for a term that is single. There is atypical full page all about just one item, and, you're going to acquire in the search outcome, for a single thing, maybe perhaps not all. A typical full page cannot triumph "crimson dress shoes" and “men’s leather pocket" It does not work like that.

What this means practically is that you use your target keyword and semantic variations on your page (don't keyword stuff), as well using it from the title tag and the headers. The result is search engine optimization.

Single-topic CRO: It’s all about the focus.

And this works for CRO. An individual topic enables you to possess a CTA. Indeed, one of the fundamental rules of CRO is you don't have more than 1 CTA. The CTA is about one thing, and only one thing.

The best way is by merely producing the page concerning one thing. Information on a typical full page is designed to make a corresponding action to the part of the user. This is precisely why you would like to take care of a single topic and bring it down to a CTA.

Conclusion: It’s all about the users.

So, in case you had to roll up CRO and SEO into one big soppy ball of awesomeness, what would you call it?

SCREO? (Um, no.)

Let’s make this easier: User optimization.

The best method is by only producing the page concerning just one item. Information on a typical full page is designed to earn a corresponding action into the user's section. That is why take it down to a CTA, and you would like to look after one topic.

Give preference to your users first and let your method and strategies flow out of that.

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How to Find Good SEO Company for Your Business

In today’s world, everything depends on online presence. And your online presence depends on right digital marketing strategy. Without an online presence you never connect with your audience and cannot sell your service across the continents. If your website doesn’t show in Google organic result you cannot be founded by potential end users.

So this time to think about powerful search engine optimization and content marketing strategy which can make your website more effective in SERP apart from PPC and email marketing.

It is unlikely to get keyword ranking without Search engine optimization implementation. So you need to find a good SEO company. Here we are able to answer this question as we are digital marketing company for a decade.

Finding a Good SEO company is not an easy task but it is not impossible either.

Focus on your aim

Where do you want to see your website in Google organic result, in paid result or in Google my Business and other locations? First you need to figure out your business goals.

In order to find a SEO firms you have to collect some necessary aspects of your business. If you are not able to reach at right point then approach a SEO agency, they will tell you which points are profitable for you at this time.

You should know about whole digital marketing aspects to find which process will suitable for you in order to get higher rankings.

Find their respective webpages

Good social media pages and official website pages are the signs of trustable Search engine optimization firm. You also go through their reviews and rating section. It is the best way to find a reliable digital agency without a little bit communication.

Find their testimonial sections and read reviews than ratings. Reputable SEO firms have quality customer’s reviews and they are happy with their respective service providers.

You can ask their former clients and get their contact details. In order to find a SEO service you need to make a soft conversation with their previous customers and check their level of satisfaction.

Set your budget

It is best way to go further in your business is to ask your service provider about their plans and prices. Before go in-depth in discussion with a SEO firms you have to uncover your budget in front of them. Some companies offer different package with different prices so this time you have to investigate prices which plan would be suitable for you.

We also want to suggest you to set a better budget for your business. Cheap packages contain low quality services so if you want good services then you should not concern about the budget.

Domain Authority

Domain authority is the modern sign of a highly powerful website. There are two way to find high authority websites. First is domain authority and page authority. You must find website of your SEO Company and check DA. DA means how much Google trust a website and get ranking. High DA is the sign of good SEO Company.

Blog update

Blog is the most effective and efficient way of attraction new readers if it is regularly updated. Every website has a blog section and it need to post article on daily basis. Find your SEO Firm’s blog section and check whether they are publishing articles or not.

If they are posting content regularly it means they know the strength of content marketing. This sign is enough to choose them.

White hat techniques - A good SEO company follow the pure white hat strategy so ask them what their exact process to get ranking. If they tell you about unethical and instant keyword ranking, be aware. Black hat can harm your website forever and Google doesn’t love either.

Track your growth

SEO is an ongoing process and you need to track your growth in every single month. Check what your SEO Company is implementing to increase your website visibility in SERP.

We covered these some but actionable tasks in order to find a reputable SEO company. Always remember one thing in this competitive world that SEO is a single process which is necessary to optimize online business to get higher position in search result page.

If a service provider really works hard for your business then you will sure go ahead beyond your competitors.

Author Bio – I am neeraj, content writer at hostnetindia.com. Hostnetindia as a web hosting company has been offering Linux cloud, windows cloud, shared hosting, reseller hosting since 2006.

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SEO Strategies and Trends in 2019

We can see 2019 has become a big year for SEO and digital marketing, with new trends, updates, and tools that helped optimize our techniques and strategies and perform better overall. This helped boost SEO to new heights, leaves more room for growth in the near future.

Speaking of the near future, 2019 is coming in very soon, and like every other year, new trends, tools, and strategies abound. With companies like Google always looking ahead to improve their search services, it is best to ensure that we are able to keep up the pace and prepare for the impending changes that will come our way. Here are some SEO strategies and trends that are sure to become big in 2019.

The Continued Growth of Voice Search

Voice search has become an increasingly essential element in online search during the past few years, as AI Assistants and enhance voice recognition software helped it move further forward. Being user-friendly and accurate, voice search allows users to be able to look for instant search results, especially for question-based and exact search terms.

AI Assistants like Siri and Google Assistant have helped establish voice search as a viable option, along with enhancing its functionality beyond search and allowing more tasks to be automated. More and more search engines and companies are looking to capitalize and follow the trend, and 2019 could see voice search become more widespread. When it comes to optimizing your strategy, an increased focus on exact search terms and long-tail keywords would prove to be very beneficial when it comes to generating more traffic to your website.

Social Media and Live Video

Ever since the advent of live video features on social media platforms like Facebook, Twitter, and Instagram, the number of users and brands making use of it have increased exponentially. Along with social media platforms, streaming sites like Twitch and YouTube have added new features that enable users to interact and create a more social atmosphere.

With improved internet speeds all over the world, users now have the ability to take live video anywhere, allowing them to capture various events in real-time, and the ability to be able to interact with the audience instantly. These are the ingredients that make a live video successful on social media. With more and more users streaming videos about events like sports, podcasts, and even video games, this is another digital marketing technique that more brands should take advantage of, especially in 2019.

AI and Chatbots

AI Technology has been slowly but surely become much better in recent years, fuelled by AI assistants and chatbots that help companies connect to users during their off-hours. Companies like Google have been developing AI technology that can interact with people, with the ability to create their own speaking patterns and executing tasks without user assistance. Google’s new Duplex application enables this feature on Google Pixel smartphones, which somewhat serves as a test platform to see if the new technology is able to become effective in its current state.

Chatbots have become more frequent in various social media pages and company websites. With its ease of use and integration, chatbots provide 24/7 service, making sure that messages would be able to receive a quick and detailed response to their inquiries. This has also become a cost-effective measure as well, as it helps lessen the human workload to a certain extent.

When it comes to SEO and digital marketing, having AI technology allows more automation to a website, providing users with a guide that enables them to navigate in your website further, even guiding them to the Buyer’s journey that leads to conversions.

Authentic and Evergreen Content

The push for quality and evergreen content is almost always a similar message every year, but with SEO continuing to develop and evolve in the upcoming months, the recent algorithm updates clamp down on this idea further by ensuring that only quality content will be getting good search rankings. With the advent of fake news and privacy invasions, website security factual accuracy is now more important than ever before.

Creating authentic and trustworthy content is an important element in a successful SEO strategy and using the right tools and targeting the right market allows your website to receive substantial traffic. Content should always be informative and helpful to users and must contain the right keywords that will lead them to access the said content. With voice search becoming more relevant, creating content that answers questions and how-tos are now more relevant and appear on Google’s first page more often than not.

Share A Coke

Social media has influenced the growth of numerous websites and brands, helping them gain online presence and traffic in a similar way that search engines do. With more platforms linking to each other, it is common to see brands have multiple social media accounts to spread their presence and influence.

There are millions of active social media users at any given moment, and all of them have the ability to trigger viral marketing campaigns or distribute content at a very fast pace. Tapping into this audience helps generate more traffic, with content marketing being the main focus of most digital marketing strategies. Social media is helping people and brand become closer to one another, and the right strategy will help set a balance between the two.

Key Takeaway

SEO has come a long way during 2018, and with 2019 on the horizon, it would not be surprising to see new strategies and techniques being used and developed to continue optimizing our services. SEO is an ever-changing game, and it always pays to get ahead.

If you have questions and inquiries about SEO, leave a comment below and let’s talk.

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SEO Plan for Higher Search Rankings in 2019

As marketers plan their content marketing strategy for  2019, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of premium keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking tool like ahrefs, Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets keep your results organized to monitor your search engine rank positions.

For most marketers the process is not as complex. Time is an issue and weekly tracking makes you guess, second guess, pray, cross your fingers, and read a few blogs to get the latest SEO tips, tricks and trends. You need to increase leads and high quality website visits. Your content marketing plan needs help. And you’re sick of seeing your competitor’s name above yours when you search your best keywords on Google. Sound about right?

If you’re struggling to get to page one on Google or working tirelessly to stay there, you’re not alone. Very few businesses have an easy time achieving and keeping page one rankings, there are only ten spots after all. And with the addition of Google's longer meta description snippets, featured snippets, knowledge panels, image packs, videos, local packs and more, you've got your SEO hands full! If you’re one of the 99-percenters who struggle to get to or stay on page one — take these actionable steps, and let organic SEO take its course.

Understand SEO in its simplest form.

Strip out all the SEO tactics and think about why you’re doing what you’re doing, and more importantly, why Google is doing what it’s doing. 

When you search online, you’re seeking an accurate answer, item, detail, date, image, address, or definition. And you expect your answer in a split second. Sometimes you want Google to read your mind. Your prospects want this too. Google delivers this and it’s pretty good at it. Think about it — if Google served up ten links that didn’t provide what you’re looking for, you’d take your business elsewhere. This is the simple psychology behind user experience on SERPs. Google is looking to you to provide the data your prospects are looking for. If you provide it and you do it better than anyone else, your data and content will be promoted to a better position.

First step: Put yourself in your prospect’s shoes. Run a search query on Google using your best keywords and most common questions. Make a note of who’s on the first page. Do you see the same organizations showing up in these prime spots? Make a note of any direct competitors who are claiming top rankings. It’s important to understand what your prospects are experiencing.

Quick trick: Take three minutes to listen to Matt Cutts explain what happens when you do a web search. This video is dated, but most of the material is still relevant today. Join the 2.5 million viewers who invested three minutes. 

Advanced tactic: Take a deep dive into how search engines work. Get an inside view of how Google determines its ranking and algorithm changes directly from Google pros, Gary Illyes, Webmaster Trends Analyst & Paul Haahr, Software Engineer. Watch time: 30 well-spent minutes.

Listen to how your customers speak, then speak their language.

Understand what questions they’re asking, how they’re asking, what their needs are, and what keeps them up at night. Your company is already solving their problems and fulfilling their needs or you wouldn’t be in business, right? Translate this on your website.

First step: Understand your customer and prospect needs, start a list. This is an essential step. You can’t focus on improving rankings if you don’t understand what your prospects and customers are looking for. Then, transfer this knowledge to your website. Translate the products and services that make your business a success in a clear format using the natural language understood by your industry. Become a resource for your clients and Google will reward you.

Quick trick: To find out what the most popular search terms are, type your keywords and prospect questions into Google’s search bar. Google will show you a list of related searches. Use these terms to update your copy and inform blog topics. Free and easy!

Advanced tactic: Use one of the top SEO tools to research keyword alternatives and search volume. At Stream Creative, our favorites are Moz and SEMrush, both offer free trials. Moz’s Keyword Explorer is a great place to start. You’ll get keyword suggestions and monthly search volume. Select a mix of the most searched terms to use within your copy. Remember to do so in a natural voice — this will make content consumable and shareable, while keeping Google happy at the same time.

Provide insanely useful content.

Content means more than just your blog. Content covers video, articles, webinars, live chat, lists, how-to guides, and much more.  Content should be provided on your site and across the web on channels where your prospects hang out. Use different content types to answer your client questions and understand their obtacles and provide solutions.

According to Ann Handley, “...be sure you know the purpose or mission or objective of every piece of content that you write. What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care?” Provide answers. Be helpful. Solve their problems. Make your content relevant and rich. And when possible provide narrowed, niched content. Ensure your content has sharing value and gives your highest quality visitors what they’re asking for.

First step: Seek out the thought leaders in your company and make friends with them. You might find them in the executive suite, in a biz dev cube, working remotely, in the lab or in the manufacturing plant. If they have answers to your hottest industry questions, sit down with them, ask them the questions, record their answers and turn it into a post. This is about progress not perfection. Get the information out there. Remember it’s digital so you can always revisit and refine. 

Those who know me best know I'm a Rand Fishkin fanatic. In a Whiteboard Friday that focuses on SEO best practices Rand says, "Have the most credible, amplifiable person or team available create content that's going to serve the searcher's goal and solve their task better than anyone else on page one." 

Quick trick: Ask these internal thought leaders to forward their emails to you that show the types of questions they receive from prospects and customers, and their helpful responses. Use these to formulate new content.

Advanced tactic: Consider sharing your expertise through video. According to Content Marketing Institute’s Joe Pulizzi, video is a top content format. And Mark Zuckerberg states, "...if you go back ten years ago on the internet, most of what people shared and consumed was text. Now a lot of it is photos. I think, going forward, a lot of it is going to be videos, getting richer and richer.”  Take it to heart. With users accepting videos delivered in an every-day quality/natural presentation format, making video part of the plan is a reality for many marketers.

Give your website a check-up.

Look under the hood. If you don’t have your page titles, URLs, image tags (alt-tags), and meta descriptions (yes, they matter) in place, you’re doing your SEO a disservice. These on-page SEO factors affect your individual page rank in search results. 

First step: Locate your most popular web pages in search results. Review your meta description and compare to competitors on the page. Does your title accurately describe the content of your page? Does your description encourage clicks? Consider upgrading your meta content using best practices.

Quick trick: Use HubSpot’s Marketing Grader to get a quick snapshot of your website. Marketing Grader will uncover on-site issues and advise on next steps. 

Advanced tactic: Download and run ScreamingFrog on your site. This is a free tool that will scan up to 500 pages. If you have a larger site a paid version is available. This tool scans your website and shows what on-page data needs your attention.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Check out who’s linking back to you.

If no one is linking to you, why should Google? Backlinks (links from other sites back to yours) can be golden, especially if they’re from sites that Google respects. On the other hand, links that Google recognizes as blackhat (unscrupulous search engine optimization tactics) can negatively affect your search engine rankings. A research study by Moz shows that there’s a direct relationship between quality backlinks and Google search rankings. The higher the quality of your backlinks, the higher your search rankings. Watch this edition of Whiteboard Friday to learn how to build a good process for link acquisition:

First step: Check your backlinks. You can easily run a report using the SEMrush Backlink Checker or Moz Open Site Explorer. Download your data and take a look at who’s referring to your site.

Quick Trick: Keep track of your social reputation and track your brand with a social monitoring tool. Receive mentions of your brand helps build relationships, a great place to start is Mention.

Advanced tactic: Check out your competitors' backlinks. See who’s linking to them and explore backlink opportunities. And don't stop there - backlinking is just one tactic covered by off-page SEO.

Off-page SEO embodies all marketing techniques that happen outside of a website (i.e. off-page) with the potential to positively impact search engine rankings. “Link building” and exposure of your product/brand to relevant audiences are the two main building blocks of off-page SEO.

Get listed!

Company listings (called citations) on local, national and niche directory websites let Google and your prospects know where to find you. Consistent, authoritative, and up-to-date citations create more exposure for your business and improve Google rankings.

Doing business locally? SEO is critical to local business. Google serves results differently depending on your location. With the solid growth of mobile engagement, getting found means mobile searchers become your buyers. To positively affect Google rankings right in your hometown, there are a number of essential steps you can take to outrank your local competitors.

First step: Ensure your Google My Business profile is complete. Don’t just submit the minimum, take advantage of all the opportunities to promote your business through this profile. Google is looking for images, hours of operation, and more. Take the time to get this done!

Quick trick: Create a local landing page for each physical location for your organization. Remember to optimize the page with your city, state and zip/postal code.

Advanced tactic: Quality directory listings have an impact on your score and there are many quality directories waiting for your submission. Check out tools like BrightLocal and Yext to get listed on hundreds of recommended directories for a reasonable price.  

Take care of business:

SSL certificate: Google wants everything on the web to be travelling over a secure channel (https). That’s why in the future your browser will flag unencrypted websites as unsecure. The good news is that this is a pretty easy fix! It only takes a few hours to get an SSL Certificate and get everything up and running on your site.

Page speed: Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon their journey to your site. Google uses this information in their algorithm.  Use HubSpot’s Marketing Grader to check your page speed. if it’s loading slowly, check out this article for tips, then have a face-to-face with your tech lead.

Create less, promote more.

According to Salma Jafri (and I agree), “Spend 20% of your time creating. Spend the other 80% of your time expanding your reach in different formats and to more channels to reach a wider audience. See who it can help. Reach out to them. Share it on all your networks.” Don’t expect organic SEO to do all the heavy lifting. Let others know you have valuable content to share. Be creative in spreading the word. And remember, Google is watching.

First step: Make it easy for your visitors to share content by including social sharing icons on every post. In addition, make sure to include the most relevant social channels for your industry. Lastly, consistently post your content on your social channels. If you’re active in your social communities you’ll pick up a few shares. Thank people for sharing and always respond to comments.

Quick trick: Save time by using a social media management tool to manage posting for you. There are great free and paid versions - find a social media tool that works best for you. If you’re using a marketing automation tool like HubSpot or Act-On, you already have this covered.

Advanced tactic: Mobilize your internal team and ask them to share your content with their social networks. Your business development team should be excited to help spread the word. If they’re doing social right, they’re connected to the people who will eat up your posts and insights.

Track your progress.

Time to evaluate all your hard work. Tracking your progress will inform your SEO strategy and marketing tactics for ongoing strategy iterations. Remember to track with a purpose. Not every number matters. These metrics, or KPIs, should be based on your specific business goals. Here are a few of our favorite and most relevant metrics that point specifically to search engine optimization:

Tracking Quick Tip - Use Free Dashboards like this Google Search Console Basics one from Databox to track your progress. (We are a proud Databox partner and affiliate) The Search Console Basics dashboard reveals which pages are most visible on SERPs and which ones actually drive organic traffic.

Keyword rankings - Check your rankings for the premium keywords selected for your business as a whole and the specific keywords that you’re targeting with each blog topic. There are free options available like serpfox and paid keyword tracking tools like Rank Tracker from Moz. Word of caution - track only your most valuable keywords or you’ll get lost in the minutia.

Organic search traffic - this can be measured using Google Analytics or your CMS. HubSpot’s SEO tools make it easy to quickly track your organic search traffic with just a couple clicks.

Page visits (from organic search): Tracking your best converting website page visits is a key metric. Understanding which blog topics are most viewed will provide insights and direction for future blog posts and topics. Your audience may respond best to “how to” type posts, comparison posts (“Type A vs. Type B”), in-depth articles, lists, or short copy with images assisting in telling your story. To measure this, list your top pages, then note your monthly traffic. If you’re not seeing improvement month over month, revisit your SEO strategy and tune up the pages that are struggling to provide results.  

Time on page - Clicks to your page are great but mean nothing if those visitors aren’t spending time on your page. Content engagement measured by average time on page is a key metric that can be measured using Google Analytics. If you want to get a deeper look into user behavior, check out HotJar’s recording tool.

Backlinks: Quality and quantity - backlinks are among the most important factors that affect your search engine rankings. Track the root domains linking back to your site.  Tools like SEMrush Backlinks Checker, Moz Open Site Explorer, and MajesticSEO Bulk Backlink Checker allow you to input your domain in order to track the number of backlinks you’ve gained over a certain period of time. You should see an upward trend if you’re doing things right.

Visits: pages per session: This might not sound like an SEO metric, but ensuring that your content is on topic and relevant to your site should mean that visitors are interested in more than one page of your website. Adding internal links to your content will encourage your visitors to learn more and increase time on site! Use Google Analytics for this metric.

Returning users: For the same reason as pages per session, if your visitors aren’t returning then you’re either not providing relevant and useful content or you’re reaching the wrong audience. You’re getting clicks to your site, make sure you’re delivering on what visitors are craving so you become the authority they’re looking for.

Page load speed score: This is important to Google. They want to deliver quality. Your site needs to display quickly and appropriately. Check your speed score monthly with HubSpot’s free marketing grader.

Mobile bounce rate: Over 50% of web traffic coming from mobile devices. Make sure your pages load quickly and you're giving your visitors all the information they came for. Then, keep an eye on your mobile bounce rate to make sure you're not missing out on potential business.

Conversions: One of the most valuable SEO metrics. Increased conversions means your SEO strategy is working! You’re finding high quality visitors and delivering the right content that successfully encouraged them to take a next step.  

Keyword rankings: Understanding which keywords are most relevant to your business, then keeping track of SERP rankings will let you know where you stand with the competition. Word of advice: track changes using a three-month rolling calendar. Focusing on week-to-week changes will (in most cases) cause unnecessary anxiety with the natural ebb and flow of search results.

Blog visits (from organic search): Understanding which blog topics are most viewed will provide insights and direction for future blog posts and topics. Your audience may respond best to “how to” type posts, comparison posts (“Type A vs. Type B”), in-depth articles, lists, or short copy with images assisting in telling your story.

Domain Authority and Page Authority. Domain Authority (DA) and Page Authority (PA) are scores (on a 100-point scale) that predict how well a website will rank on search engines. These scores can be increased by improving overall SEO and providing excellent content. Tracking this score is easy with this free MozBar tool from Moz. Mark your baseline then check in on your score monthly, and compare to competitor websites. This score changes very slowly so be patient!

Social likes and shares: Like blog post views, your customers and prospects will let you know what they like by sharing it with their individual networks. You'll know you've selected the right topics and keywords to resonate with your audience. With this data you can be sure to give them more of what they want.

And if you’re ready to dive into deeper measurement, these metrics will help you knock it out with your CXOs:

ROI: Depending on the length of your sales cycle this number may take time to track, but it’s necessary. Evaluating which tactics are converting to marketing qualified leads, then to sales qualified leads, and on to customers is what it’s all about. Measuring results from specific tactics will help you improve the bottom line and make your CEO happy!

Customer Retention Rate: New customer acquisition costs more than retaining your current customers. And if you like your current customers, this is a metric for you! Not only does marketing have a role to play in customer retention, your job is much harder if you have to keep replacing the relationships previously solidified. 

Don’t dawdle.

Improvements don’t happen overnight, so the sooner you start the better off you’ll be. Put a plan in place, and use our SEO Checklist and SEO Tracking Spreadsheet to shine a light on your path. Need more help with your SEO or Inbound Marketing? Give us a shout. 

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How to Convert Your Benchmarked Keyword Ideas into A Kickass Content

A person that wants to rule out in its content writing, it can only be possible with his kickass content, his strategies, planning and how well he or she can stick to it. The content marketing is really a tough job and can be really rewarding if performed in the right way.

You must keep in mind, quality content is of great importance and one must never compromise on it. The careful analysis is equally important and you should follow a strategic plan for the creation of inbound content marketing. This is essential for all the businesses as one has to focus equally on the keywords findings or research and its addition in the content.

Once you have benchmarked all your keyword ideas, the time comes for the creation of kickass content. You must be aware as to how to use them for getting better rankings in search engines. You can find many of the website owners as well that publish quality content and keeps on adding an epic post on their blogs.

It takes a lot of time and efforts for the creation of a smart content but can be really attractive and pleasing if it catches the reader’s attention in the right way. To get started, there are some smart ways for keeping up with the trend. It includes,

1. Defining Target audience

You must define your target audience and then only start up your content creation on their basis. Decide on them so that you know where you have to focus in actual. This step is easy and it needs some time. Scroll your social media pages for getting the answer and don’t deviate from them.

Don’t try capturing everyone as this may result in poor results. Focus on the quality audience so that you can earn more shares, comments and appreciation.

For example, you can see in the above picture there are different factors that need to be kept in mind while identifying and defining the target audience. Consider all of them as age, their interests, location, gender, occupation, income and others.

2. Selection of content format and topic

This is really very important as on this thing only everything depends. Take out your good time and plan on which topic you want to start jotting down the content. Collect ideas from different people, have a real-time conversation with clients and make sure your content is related to potential customers.

Think of the ideas and content which can stand out in the market and can be helpful for all the readers. For example, buying guide is something valuable for the customers and attracts multiple numbers of readers. The delivery of helpful information in the right way is also important equally for quality content.

3. Planning of content

Moreover, while doing all these things, you should be clear enough as of whether you are going to outsource the content for your blogs or will be planning up an in-house content. This depends on your resources and staff. If you are having a good marketing team, then you can have an in-house content.

As you can see in the image above, on left side there is only one man army, thus they can go for a third party for outsourcing content while on the right-hand side, there are three people in a team, they can plan their own content if they want because they have enough resources and manpower.

If you are the one who is not having many resources, then it is necessary for you to put in some of your hard efforts and try keeping your business on a good run and decide on outsourcing the content from a reputed third party. You can also hire an expert for turning your research in visual media like videos or infographics.

4. Implementation of keyword ideas

Although when you have benchmarked your keyword ideas, make sure that you have selected the long tail keywords. This shows the volumes and considered as cheap, easy in use and quick for all. It is important to find the best SEO keywords for all. Look out for the associated keywords as per your topic.

You can make use of keyword search; ignore the ones which hold the score above 40. These keywords are really competitive in nature and one must spend long hours of research in finding them as this can only make good efforts for a true worth.

5. Analysis of headlines

The headlines are equally the most important thing for all blog post and for kickass content. It has been reported that only 15 percent of the people that click on reading the posts, read it fully. Moreover, the articles with good headline score a higher number of shares and clicks.

One must research as what kind of the content really works and how well it can appeal to the audience. If you are the one who is basically trying to impress a large number of audience, then the chances are better than an attractive headline can fetch better results.

In the above post, quality headlines are given to the posts. If in case, any person will search current political news, he or she will get all the latest posts that are having headlines with the synonyms of current or related words.

6. Search engine optimization

As earlier said, this is really very important for all the content development strategies, its marketing and promotion. For a good content creation, make sure that your readers must see it for which it is developed. This can only make a first impression. As you want your brand or company to grow, make sure you optimize your content on search engines.

It should be easily found in the organic search and optimized well for great shareability so that people can stumble on it while checking out Facebook, Twitter and more.

Similarly, a good headline and search engine optimization go hand in hand to be on top ranking of search engine. In the above image, you can see, the user has typed “seo services reading”, all the posts that had this title and optimized content got first ranking but the most optimized and correctly used formatted content got the first ranking.

No matter, how great your keyword ideas or content strategies are, until and unless you will implement them in the right way with good and quality rated content, it will not help. So make sure you combine the keyword ideas with the high quality of content, filled with graphics and videos, attractive headlines and get them optimized.

Focus on the target audience and work on them only for a great appreciation in the field of blogging and content marketing.

Author Bio:

Aella Johns is an SEO executive working with Ranking By SEO. She has been writing articles on many topics related to SEO, link-building, social media marketing, and many more.

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