Guest Posting - Home Improvement Niche

SEORapidly offers stable SEO and SEM solutions that avoid fluctuating ranking on Google and enhance your brand's overall online visibility: Guest Posts on High DA-PA

Sitename DA PA Niche
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http://www.fragrantpublishing.com 19 32 Home
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http://www.kingslynnplumber.com 19 33 Home
http://www.adirondackchairswarehouse.com 18 1 Home
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http://www.nikolaevapartments.net 18 31 Home
http://www.roomdividersgallery.com 17 1 Home
http://www.edmedexpress.com 16 27 Home
http://www.everesthaber.com 16 24 Home
http://www.remaxnyhomes.com 16 30 Home
http://www.greenbirdlawncare.com 15 21 Home
http://www.perfecthomegymflooring.com 15 21 Home
http://www.ciclonium.com 14 17 Home
http://www.homes89.com 14 17 Home
http://www.homebrewhome.com 12 26 Home
http://www.lfsdjy.com 12 17 Home
http://www.tractorcabinsattachments.com 11 18 Home
http://www.greenverifiedhomes.com 10 17 Home
http://www.homezweethome.info 25 37 Home 
http://www.myecospace.net 14 28 Home 
http://www.centex-nb.com 20 1 Home & Real Estate
http://www.Hometalk.com 73 78 Home Improvement
http://realtytimes.com/ 65 62 Home Improvement
http://www.Metalaqua.com 43 52 Home Improvement
http://www.sputnik-design.net 43 53 Home Improvement
http://www.sarashouse4you.com 42 52 Home Improvement
https://trendsideas.com/ 41 47 Home Improvement
http://www.davidalandesign.org 39 1 Home Improvement
http://www.interior2han.net 37 47 home improvement
http://www.wildflowerhome.net 37 47 Home Improvement
http://www.b2ccreationdecoration.com 36 43 Home Improvement
http://www.emergency-plumber-au.com 36 40 Home Improvement
http://www.indepnursery.com 36 1 Home Improvement
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http://www.furniture-door.com 31 1 Home Improvement
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http://www.constructour.com 30 1 Home Improvement
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http://www.woodworking-pro.com 26 38 Home Improvement
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http://www.BuildGreenAtlantic.org 24 36 Home Improvement
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http://www.home-remodelling.net 24 34 Home Improvement
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http://www.furniture39.com 22 34 Home Improvement
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http://www.affordablehomeimprovement.org 21 1 Home Improvement
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http://www.dictor.net 21 30 Home Improvement
http://www.furnitureoutletstores.net 21 33 Home Improvement
http://www.homesecurityca.com 21 34 Home Improvement
http://www.smartlivingnews.com 21 29 Home Improvement
http://www.amelie-decor.com 20 30 Home Improvement
http://www.homecoltd.com 20 23 Home Improvement
http://www.decoraciondeinteriores.org 19 31 Home improvement
http://www.frp-manufacturer.com 19 32 Home Improvement
http://www.diytelevision.net 18 31 Home Improvement
http://www.homebuilthowto.com 18 23 Home Improvement
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http://www.ishangd.com 18 31 Home Improvement
http://www.blockislandsteakhouse.com 17 30 Home Improvement
http://www.las-vegas-condos-townhomes.com 17 31 Home improvement
http://www.carpetcleaninglondon.net 16 30 Home Improvement
http://www.dwellplus.com 16 20 Home improvement
http://www.homebuildersdirect.net 16 1 Home Improvement
http://www.homegardenlandscapedesign.com 16 1 Home Improvement
http://www.4jkhomeimprovement.com 15 1 Home improvement
http://www.caribpesticides.org 15 27 Home Improvement
http://www.home-and-garden-store.com 15 27 Home improvement
http://www.huntsvillegranitecountertop.com 15 29 Home Improvement
http://www.ono-island-real-estate.com 15 29 Home Improvement
http://www.torontomodernfurnitures.com 15 27 Home improvement
http://www.24greenbuildings.com 14 18 Home Improvement
http://www.homedecoder.com 14 1 Home Improvement
http://www.jchihomeinspections.com 14 24 Home improvement
http://www.1top.org 13 25 Home Improvement
http://www.barryshomeimprovement.com 13 1 Home Improvement
http://www.davislamp.com 12 22 Home Improvement
http://www.ewoodengardenfurniture.com 12 24 Home improvement
http://www.keno-x.com 12 26 Home Improvement
http://www.wellingtoninteriors.net 12 26 Home improvement
http://www.wonklighting.com 12 1 Home Improvement
http://www.balifurnitureshop.com 11 24 Home improvement
http://www.growyourownhome.org 11 24 Home improvement
http://www.homeimprovementhelpcenter.com 11 18 Home Improvement
http://www.mysweethomedecor.com 11 17 Home Improvement

You may feel free to ask me any question anytime. Our services are perfectly customized to your Marketing Demand and needs. 

SEORapidly
Email: SEORapidly@gmail.com
Phone number: +1 646-948-9882
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Advantages of Social Media Marketing for Your Business


Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.

According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to "like" and "share" your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

More Inbound Traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

Improved Search Engine Rankings
Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.

Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

Higher Conversion Rates
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.

Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.

Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.

People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.

Better Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history -– and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

More Brand Authority
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

Cost-Effective
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

Gain Marketplace Insights
One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

Thought Leadership
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.

It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them! Fill out your business’ information and post some engaging content to begin gaining followers. As mentioned, ask people relevant to your business to "like" and "share" your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.

There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.

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Effectiveness of Content Marketing


As soon as a business enters the digital marketing world, all they hear is "Content is king." So they jump into bandwagon without much strategy in mind.

But is it really so? Is content king no matter what?

I have a bit different stance on that: I say "Content is the foundation". It's not above marketing strategy; it's behind it. No matter what you do, you need content to support it, be it a landing page copy or a blogging strategy.

Whether content is needed is no question indeed. It's how to make it more effective.

To really understand how to do that we can look at some statistics that show where content is most (and least) effective.

These nine content marketing statistics really help to paint a picture.

Original Content is Gold
According to Demand Metric, content marketing costs 62% less than outbound marketing and generates three times as many leads. Unlike outbound marketing, content stays on your site forever which means, once produced, it will keep bringing conversions to your site for lifetime.

It's only true for original content though. So make sure your content is not stolen: It's your asset to guard! Use tools like plagirismcheck.org to keep your content safe:

Content Leaders Get More Traffic
Aberdeen has calculated that those who become authorities based on content receive 7.8 times more traffic than those who don't. We can see this in effect on many content heavy sites where they have become known for that style of work.

Daily high-quality publication is a great way to begin upping your traffic, and hooking regular, dedicated visitors because we all know that what really matters aren't the daily visits, but the monthly numbers.

Content Saves Money
DemandMetric has estimated that it costs 62% less to launch and maintain a content marketing campaign than any other form of marketing. This explains why so many companies have been putting such a high level of effort into their content marketing, while moving away from more traditional forms of advertising.

For instance, Cracked is a well known comedy site that has branched out into videos in recent years, making that their most prominent platform for content. They even go so far as to remake their written content into video forms, a highly lucrative form of repurposing.

But their blog posts are still occasionally sponsored by big name brands that pay for mentions in their written articles. This is almost certainly because it is the biggest bang for their buck, just as it is for smaller sites for brands that want to get more for less. Download a free content checklist here to get a better picture.

The Future Is In Video
A report by Cisco has predicted that up to 80% of traffic is going to be driven by videos in the next year and a half. That projection is fair, given the steady increase in video marketing and YouTube views over the past couple of years.

This will provide an interesting challenge for content marketers who have worked with other mediums, such as blogging, in the past. Video is no longer a potential avenue to explore, but is now a critical tool that can make or break a campaign.

It won't be long before almost all content marketing is visually based, and the sooner we adapt the sooner we will see results that reflect it.

Show, Don't Tell
Speaking of videos, they are becoming the primary form for popular media accessible through the web. Animoto, a video production app, have found that four times as many customers would rather watch a video than read an article based on the same topic.

According to Sitegeek, video services are growing in popularity too! It takes more money, effort and time to produce videos, but the returns are becoming increasingly more beneficial. Just look at the YouTubers making six figure and above incomes on that single platform. Videos have become the only effective way to generate Facebook traffic and awareness too!

If you want to really make an impression, get recording.

Skimmable Is Crucial

According to a study by NewsCred, the average length of time anyone spends on an article is 37 seconds. That is just 37 seconds to catch their attention, and impart the information you want to. Most won't stick around any longer, and so reading an article from beginning to end is pretty much an impossibility.

That means that skimmable content is more important than it has ever been. Visuals are one way of helping that along, as are topics broken into easily digestible tidbits.

Silence Is Golden
Digiday came out with a surprising statistic: 85% of all Facebook videos viewed per day are done without the sound on.

People keep the volume muted and using closed captions, which are not always a reliable form of captioning. As a consequence more video producers are starting to add their own hard-coded subtitles into the videos, to make sure the right message is being conveyed.

Your brand will want to control the narrative, not leave it at the mercy of YouTube's problematic and inaccurate closed captioning system.

Mobile Content Viewability Is Necessary
SmartInsights has estimated that 51% of all content is viewed via a mobile device, with desktop viewing decreasing to 42%.

This should come as a surprise to no one, as mobile viewing has become a standard thanks to smartphones and tablets.

The same research cites that most emails are viewed on a mobile device too, so email marketing content should become mobile friendly as well.

Not having content that is easily adaptive is a death knell for your site.

Live Videos Are Taking Off
After launching their Live feature Facebook has discovered that their users are three times more likely to watch a Live stream than a traditional video. This is in spite of the controversy that has arisen as certain illegal or violent acts have been captured via Facebook Live and transmitted to millions of people.

While Facebook is struggling to enact an easier system for monitoring these feeds, it already provides an instant platform for your brand to exploit.

Infographics Are Still King
Smartketer when talking about GIF banner design, shared that 80 percent of what the audience remembers when they come across internet content is through visual elements, whereas textual content contributes only 20 percent in the message retention rate

Ryan Shelley found that in spite of the growing influence of video, infographics still remain the highest rated form of visual content, and is three times more likely to be shared on a social platform. This is across all social networks, from Twitter to Instagram, so infographics should still be making up a fair amount of your content marketing strategy.

Content marketing is a critical part of successfully promoting a brand, there are no if's, and's or but's about it. Almost all companies in the world (the successful ones) use it, and it has been found time and again to be more effective than any other form of traditional marketing available to us.

Do you know of any interesting content marketing stats? Share them in the comments!

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Guest Posting - February 2018 - List 4

SEORapidly offers stable SEO and SEM solutions that avoid fluctuating ranking on Google and enhance your brand's overall online visibility: Guest Posts on High DA-PA

WebsitesCategoryDAPAAnchor Text
http://benature.tv/Auto, Electronics, Energy2840Dofollow
http://www.aucantio.com/Automotive2735Dofollow
http://troop910.com/Automotive2133Dofollow
http://mondeorijders.com/Automotive2123Dofollow
http://piteda.com/Beauty, Health2336Dofollow
http://blog.bizbilla.com/Business4340Dofollow
http://www.novasgroup.com/Business2739Dofollow
http://www.meteringcentralamerica.com/Business2436Dofollow
http://www.kaigi.biz/ Business 4337Dofollow
http://iaig.net/Business 2537Dofollow
http://www.chinameer.com/Business, Finance3042Dofollow
http://ndebted.com/Business, Finance2436Dofollow
http://panamainvest2013.com/Business, Finance2941Dofollow
http://arkansasconsumer.org/Business, Finance, Marketing2738Dofollow
http://globalprocessservers.com/Business, Finance, Marketing2637Dofollow
http://economag.us/Business, Finance, Real Estate2737Dofollow
http://ajt-ventures.com/Business, Finance, Real Estate3647Nofolllow
http://transcendsllc.com/Business, Marketing2838Dofollow
http://www.jegindustries.com/Business, Marketing2937Dofollow
http://payoo.net/Business, Marketing2537Dofollow
https://bdaily.co.uk/Business/Technology5159Nofollow
http://www.cafemom.com/Community 7275Dofollow
http://www.biegeldesigns.com/Designing3344Dofollow
http://www.socialcalcio.com/Digital Marketing3341Dofollow
http://thecollegepeople.com/Education2537Dofollow
http://pgjab.com/Education2336Dofollow
http://www.alunir.com/Education3440Dofollow
http://eraseblackboard.com/Education2637Dofollow
http://www.studentsfirstmi.com/Education3142Dofollow
http://tondoremi.net/Entertainment2434Dofollow
http://yxgaga.com/Entertainment2436Dofollow
http://versurimanele.com/Entertainment, Games2735Dofollow
http://lonepinefilmhistory.com/Entertainment, Movies2436Dofollow
http://moviebegins.com/Entertainment, Movies2436Dofollow
http://hkbutterfly.org/Environment, Energy, Eco Friendly3240Dofollow
http://www.boomeon.com/Family, Health2935Dofollow
http://gt-hk.com/Finance2840Dofollow
http://feic31.com/Finance, Education3438Dofollow
http://brandwz.com/Finance, Insurance3139Dofollow
http://www.interlogicbmn.com/Finance, Insurance3238Dofollow
http://ace-mkt.com/Finance, Taxes2336Nofolllow
https://www.behance.net/General9395Nofollow
http://techbloggers.kinja.com/General832Nofollow
http://www.rediff.com/General7968Dofollow
http://www.kiwibox.com/General7580Dofollow
https://pitchengine.com/General6162Dofollow
http://www.indyarocks.com/blog/General5934Dofollow
http://www.storeboard.com/General4854Dofollow
http://www.wikinut.com/General4452Nofollow
https://www.alux.com/General4453Dofollow
https://onmogul.com/General4145Dofollow
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http://endd.org/Tours & Travels3344Dofollow
http://www.seasonic-europe.com/Tours & Travels2840Dofollow
http://tour-bc.net/Tours & Travels2638Dofollow
http://www.urbany.net/Tours & Travels2738Dofollow

You may feel free to ask me any question anytime. Our services are perfectly customized to your Marketing Demand and needs. 

SEORapidly
Email: SEORapidly@gmail.com
Phone number: +1 646-948-9882
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Guest Posting - February 2018 - List 1

SEORapidly offers stable SEO and SEM solutions that avoid fluctuating ranking on Google and enhance your brand's overall online visibility: Guest Posts on High DA-PA

SitenameDAPANichePrice
http://deviantart.com/9277Art$20
http://automotivedigitalmarketing.com/4446Auto$15
http://www.dealerelite.net/3747Auto$10
http://www.cafemom.com/7580Beauty/ Fashion/Women$15
http://allwomenstalk.com/5865Beauty/ Fashion$15
http://www.becomegorgeous.com/5158Beauty/ Fashion$15
http://weddbook.com/4546Beauty/ Fashion$15
http://www.fashionindustrynetwork.com/3937Beauty/ Fashion$10
http://www.stockhouse.com/6571Business/ Finance$15
http://www.storeboard.com/4854Business/ Marketing$15
http://wesrch.com/4436Business$15
http://dailygram.com/3743Business/Marketing$10
https://www.academia.edu/8689Education$20
http://learntochange.edublogs.org/8386Education$20
http://futureofeducation.com/5348Education$15
http://violet.vn/4850Education$15
http://www.huongmtesol.org/3344Education$10
http://foodtube.net/4248Food$15
https://www.slideshare.net/9595General$20
https://issuu.com/9495General$20
https://www.behance.net/9395General$20
https://www.meetup.com/9293General$20
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http://realtytimes.com/6562Home Improvement$15
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http://dan-delete-25.socialgo.com/6131Technology$15
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http://www.mytechlogy.com/3738Technology$10
http://travelblog.org/6650Travel$15
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http://www.tripatini.com/4049Travel$15
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http://www.10minutetravel.com/2936Travel$10

You may feel free to ask me any question anytime. Our services are perfectly customized to your Marketing Demand and needs. 

SEORapidly
Email: SEORapidly@gmail.com
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Important Google Ranking Factors in 2018


Life is full of mysteries we may never get the answers to. What it takes to rank higher in Google isn’t one of them.

One of the greatest questions in the SEO world is what exactly goes into Google’s ranking algorithm. If only we could Google the answer, right?! Although Google keeps its official list of ranking factors a secret, the key to get your business to rank higher on Google is not as mysterious as it may seem. In fact, we’ve cracked the code, and have a bunch of SEO case studies to prove it.

At Blue Corona, we are search engine detectives, sleuthing out all the possible ranking factors Google uses. But we don’t do it alone! We collect tons of data and use industry-leading SEO tools such as Moz as well as our own proprietary data platform to help unravel the great mystery of the digital age that is Google’s algorithm for ranking factors.

We hate to break it to you, but if you’re not on the first page of Google, you’re losing sales to your competitors. A whopping 97 percent of people DON’T click past the first page of results. Can you think of the last time you did?google ranking factors in 2018, average click-through rate in SERPs

Understandably, business owners are determined to get their business to rank higher on Google, ideally in the first three organic listings. To do this, it’s important that you understand the uncovered Google ranking signals, and optimize your pages for the best chance of being displayed to potential customers.

How Does the Google Ranking Work?
Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user.

Google’s algorithm is smart; it is constantly changing and adapting to give users the best experience and to prevent black hat SEO tactics from manipulating search results. Part of the mystery of Google’s search algorithm is that it takes a LOT of ranking signals into account before displaying results.

The reason for this is because one search term can have hundreds of meanings. For example, if I conduct a search for the word “bathroom,” Google has no idea of what I’m really looking for. Possible results could range wildly, including:

- Finding the nearest public restroom
- Defining what a bathroom is
- Emergency plumbing
- Bathroom remodeling companies
- News stories
- Home decor websites
- Cleaning advice

What Google is trying to do here is guess my intent and then tailor the results to what it thinks will be the most helpful result. Over time, Google’s algorithms have identified and adapted to the user’s search intent, and identified four main types:

Google Search Quality Guidelines table on different user needs
Know queries, where the user wants information about something. Ex: “Why won’t my toilet flush?”
Do queries, where the user wants to take an action. Ex: “Best bathroom remodeling company.”
Website queries, where the user wants to go to a specific website or webpage. Ex: “Wayfair”
Visit-in-person queries, where the user wants to locate and visit a physical address. Ex: “Closest place to buy cleaning supplies”
This changes a little bit for Google’s mobile search index, which focuses on micro-moments:

Micro-moments are the instantaneous moments when a user turns to a mobile device for an immediate need. They focus on:

Know => Go => Do => Buy

Google’s smart search algorithm—both for mobile and desktop results—has adapted to produce results based on historical data as well as its ranking signals to match the most common intent, and then provide the user with the most “helpful” answer. Knowing this can help you tailor your SEO strategy by matching your content to the most common intent people have when searching for that keyword. For example, when I search for the keyword “plumbing,” the top results are for plumbers in my local area. This means Google has learned that the most common intent people have when searching for “plumbing” is “I need a plumber to fix an issue.” As SEO experts, adapting content to users’ search intent and Google’s other ranking factors can help you win big time in the first-page real estate game.

Although nobody but Google knows the exact answer, SEO experts have been guessing and testing them for some time now, and have arrived at a list of over 200 factors used by Google’s search algorithm to rank websites and pages. But don’t let that list overwhelm you! Not all 200 Google ranking factors hold equal weight. So, what search engine ranking factors are the most important for your SEO efforts in 2018?

Before we dive into the most important Google ranking factors for your 2018 SEO checklist, you should know how the Google ranking algorithm works to put your business at the top.

Most Important Google Search Ranking Factors for 2018
At Blue Corona, we’ve identified the major areas that we predict will be big players impacting search engine ranking factors with Google’s algorithm updates in 2018:

- Secured sites (HTTPS vs. HTTP)
- Websites that are mobile-friendly
- Page speed
- Schema markup
- Webpage content quality
- Webpage content length
- Social signals
- Quality backlinks
- Optimized images
- Domain age

Quality Content
We’re sure you’ve heard this one before, but content is still the king of the SEO world this year. User experience is Google’s big priority; creating quality content that is easy for the user to find and understand is key.

There’s a lot that goes in to creating quality content, but the basic idea is that Google will recognize and reward content that helps users find the information they were looking for. Think of it like a farm—would you rather have a hundred tomatoes that are semi-ripe and hard as a rock, or would it be better to have a dozen vine-ripened, cheery red tomatoes? When it comes to content on your website, the pages should be the juiciest tomatoes ever.

Quality content means not falling for the most common SEO mistakes, such as keyword stuffing, scraping content, or writing thin content that has little or no value to users. Google’s overall priority is user experience, so if your content doesn’t deliver on this, it won’t rank well.

Careful, purposeful keyword usage is big for SEO in 2018.

A recent Google algorithm update called the Google Maccabee Update was aimed to improve user experience. It did this by penalizing keyword permutations, which are multiple phrases or long tail keywords that basically mean the same thing.

Unless the content is incredibly in-depth, these keyword permutations disrupt the natural flow of the text and can create a bad user experience. The key to a high keyword ranking in 2018 is creating helpful content.

Content Length
Does Google have a specific length requirement for getting your content indexed? Nope, that’s part of the mystery. Thankfully, thorough our data and data from other reputable SEO sources, we’ve got proof that the highest-ranking pages on Google DO tend to have longer content. In fact, the average content length for a web page in the top 10 results for any keyword on Google has at least 2,000 words.

That being said, it doesn’t mean you should make every piece of content into a book–you should take cues from your target audience by monitoring your bounce rates and tracking leads.

When we tested it, the most successful blog posts in terms of conversions and organic traffic were between 695 and 929 words.

At Blue Corona, our data-driven approach to optimizing content is finding the balance between content length and conversions, which will continue to be an important search engine ranking factor in 2018.

Optimized Images
From a very young age, we’ve been using pictures and other visuals to gain information about the world around us. While that approach works for humans, pictures are still tough for search engines to make sense of. The SEO solution to adding photos without missing out on ranking opportunities is to make sure you are optimizing photos on your website.

We’ve written a great guide on how to optimize photos on your website, but here’s the basics:

Reducing the file size for faster loading times (another ranking factor!).
Choosing a descriptive file name that includes keywords you’re trying to rank for.
Including a caption can help consumers find what they’re looking for more easily.
Adding an alt tag helps search engines understand what the image is about.
Giving a title to your image provides additional information for a better user experience.

Quality Backlinks 
Along with content, backlinks are the bread and butter of SEO. When your website is associated to a trustworthy site via a backlink, it also makes your site look more trustworthy to search engines. Google keeps score of what sites have quality backlinks through PageRank.

PageRank is essentially your “link score.” One of the algorithms that skyrocketed Google to fame, it evaluates both the quality and the quantity of links to your site, giving it an authority score of 0 to 10.  You can’t afford to have spammy, low-quality links in 2018!

Social shares and signals such as Facebook “likes” and shares, tweets, Pinterest pins, etc. most likely influence your Google rankings. Besides just promoting your company, social media has a positive impact on your company’s SEO efforts. When a person finds something they love on social media, they may share that link with others. This increase in inbound links to your site can both improve your credibility and tell Google your content is popular, which can boost your company’s social profiles to the top of branded searches.

Mobile Usability
We’re calling it now—2018 will be the year businesses will finally catch on to the idea of prioritizing their website’s mobile experience, rather than it being an afterthought. This is especially important as Google gets closer and closer to prioritizing mobile-friendly content—aka the mobile first index.

The mobile first index means Google will begin basing rankings based on how it crawls a site’s mobile version instead of its desktop version. Google is still testing this, but when it rolls out, it will rock the SEO world as webmasters and SEO experts rush to adapt their content to a mobile audience.

Blue Corona is ahead of the curve, and has already begun preparing clients’ websites for the rollout of the mobile first index. If you haven’t, you have some serious catching up to do in 2018!

Google revealed that 40 percent of mobile searches have local intent, making it an important area of opportunity for businesses in the home services industry! Resisting the change to prioritizing your site’s mobile version will hurt your business in the long run.

Digital Assistants
Another big thing to adapt your SEO strategies for in 2018 is voice search and digital assets. According to Google, 1 out of 5 searches already come from voice queries, and we’re expecting a bigger shift towards that in the coming years. Because of this, focusing your SEO efforts on long-tailed keywords will benefit you. In fact, we’re seeing it already with Google’s RankBrain.

RankBrain is the name of Google’s machine-learning artificial intelligence (AI) system that helps Google sort through the billions of pages it has indexed in order to decide which pages will be the most relevant for search queries. Specifically, RankBrain helps Google interpret long tail queries to bring the searcher results. Using long tail keywords in 2018 can help increase your conversion rate and adapt to voice search!

Doing SEO
A crucial foundation to SEO work in general, Google’s shift to ranking sites that are fast and secure higher will continue to be a priority in 2018.

Page speed has a massive impact on user experience. In 2018, search engine users want answers, and we want them fast! Increasing your page’s loading speed not only helps your bottom line, but it has been confirmed by Google to be a ranking signal. This year, aim to have all of your pages load in two seconds or less.

Encryption has also been confirmed by Google to be a strong ranking factor. Encryption means that your website is secure, which can be seen by the addition of an “s” at the end of the “http” part of a URL. With the increase in technology from hackers and identity thieves, Google is making an effort to ensure its users are protected from these malicious intruders by making website security a key search ranking factor. Secured sites protect a user’s connection and ensure a user’s activity cannot be tracked or have their information stolen. If your site isn’t secured in 2018, you’re going to have a huge wake-up call; finally adding that “s” to your site will prevent your site from sinking in the rankings.

Schema markup is a type of structured data added to websites that make it easier for search engines to interpret content. Boring, right? Well listen to this: structured data can improve click-through-rate (CTR) by 30 percent! Adding schema markup with the help of sites like schema.org can help the leads roll in!

Domain age is a sneaky search engine ranking factor. Although Matt Cutts (the head of Google webspam) has said that domain age doesn’t play a big role in how well your site ranks on search engines, there’s tons of evidence out there saying it does. It can be difficult to get leads to a new website, but the new year means another candle on your website’s birthday cake! Cheers to an older and wiser (and more authoritative) 2018!

Let the Digital Marketing Experts Keep an Eye on 2018 SEO Trends for You
The official tweaks that Google will make to their ranking algorithm may be a mystery, but these are a great forecast to adapt to the changes this year!

If you’re feeling overwhelmed by all of Google’s ranking factors and still aren’t sure where to focus your SEO efforts on in 2018, Blue Corona can help. We have a data-driven process that brings measurable results. Start growing your business today!

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