Sites DA70-DA100 to Increase Your Domain Authority

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. The days of sending thousands of spammy, low quality backlinks is over - for pure whitehat methods at least.

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.

Measuring Trust
The main thing we need to do to improve a sites authority is to improve its TrustRank. TrustRank per Wikipedia:

"TrustRank seeks to combat spam by filtering the web based upon reliability. The method calls for selecting a small set of seed pages to be evaluated by an expert. Once the reputable seed pages are manually identified, a crawl extending outward from the seed set seeks out similarly reliable and trustworthy pages. TrustRank's reliability diminishes with increased distance between documents and the seed set." (source: https://en.wikipedia.org/wiki/TrustRank)

So how can we go out there and get links from these high authority seed list websites, and at the same time, not have to build thousands of links and stay within 1 jump from the seed site (not diminishing the distance with multiple jumps)? The answer is simple: Social.

Unnecessary Natalie Dormer Image
Platforms Which Deliver Trust
Social media profiles in fact. Now you may have already built the typical Facebook, Twitter, Pinterest, and so on when you do SEO for yourself or for your clients; but I bet you didn't know that there is a massive list of high domain authority social sites that you probably have never even heard of, that have a DA (Domain Authority - a moz.com metrics)of 70-100 that are just waiting for you to put your link on.

Today I am going to share with you my secret sauce list of 35 social media sites that I ALWAYS build when I start a new campaign for myself or if I am working on a clients site at my agency. The best part - they are all free!

Top 35 Domains With High Trust And Domain Authority (DA70-DA100)
Facebook.com
1) Facebook.com (DA 100) This is one of the most trusted and most used sites in the world, so it's a given that your main site gets a link from Facebook. Whenever a business starts out, they always build a Facebook page and so should you.

Twitter.com
2) Twitter.com (DA 100) You can't say enough about Twitter. Creating a profile is super easy, and so is putting a link on here too. Another massively popular major website, this is one of the most trusted platforms you will come across.

YouTube.com
3) YouTube.com (DA 100) Being owned by Google, creating a YouTube channel not only allows you to put 1 backlink on their, but up to 5 on the channel page. This is great to link to your website as well as other social media sites, such as the ones listed in this post.

Google.com/business
4) Google.com/business (DA 100) If you are doing local client SEO consulting, every business should be setting up their Google My Business page. What better way to get a link than from Google themselves. Make sure you fill out all of the information perfectly.

LinkedIn.com
5) LinkedIn.com (DA 100) The most popular website for networking and meeting other business minded individuals, it's no surprise that this one is a domain authority 100 website. Millions of people use this seed site to not only meet others, but to link out to their own websites.

Pinterest.com
6) Pinterest.com (DA 100) This one came onto the scene and has been a major powerhouse as far as social media sites go ever since. When you create your profile, you can put your link back to your main site, as well as getting it verified too. Make sure to pins your other sites as well.

Reddit.com
7) Reddit.com (DA 99) One the most popular social booking marking sites, Reddit gives you the ability to create a free profile account. The thing here is to create a bookmark of your main site, getting you a backlink from a high DA website isn't all too bad.

Delicious.com
8) Del.icio.us (Discontinued) (DA 98) Another one of the most popular social bookmarking websites, Delicious gives you a profile where you can add a description about your business as well as a great link back to your main site.

Stumbleupon.com
9) Stumbleupon.com (DA 98) You can tell by now, social bookmarking websites are not only very popular, but very high authority. The thing about this site is to add your other social media profiles to it, as well as bookmark your main site, this gives you tons of links.

Vimeo.com
10) Vimeo.com (DA 98) One of the most popular video sharing websites in the world just behind YouTube, Vimeo is great because they allow you to add a ton of backlinks to your profile, not only do you want to link to your main site, make sure to add all of your other profiles too.

Tumblr.com
11) Tumblr.com (DA 98) Some might call this a Web 2.0, but it's no question that Tumblr is a huge powerhouse. Create a profile, and start adding links out to your other profiles, this gives you a huge social stack from a major website (Being owned by Yahoo is just an added bonus).
Instagram.com
12) Instagram.com (DA 97) Now owned by Facebook, Instagram is the main app you have on your smart phone that helps you add filters to your photos and make them look amazing. At a DA of 97, create a profile on your phone, and make sure to add your backlink on the website.

Disqus.com
13) Disqus.com (DA 97) Disqus has come on the scene to be a contender as the main commenting system on websites such as Wordpress, replacing the default commenting system. Your Disqus profile gives you a chance to place your backlink on this great website.

SlideShare.net
14) SlideShare.net (DA 95) This fantastic site for sharing such things as your powerpoint and keynote presentations, Slideshare also allows you to link back to your main site, as well as link out to your Twitter, Facebook, and LinkedIn profiles.

Yelp.com
15) Yelp.com (DA 94) One of the most popular online review websites, you cannot have a local business without having a Yelp profile. Yelp lets any business set up a free account, and put up company and business information such as the link to your main site.

DailyMotion.com
16) Dailymotion.com (DA 94) Another one of the top video sharing websites in the world, Dailymotion, similar to what appears on the YouTube channel page, you can add 5 other social media websites, so make sure you add your main site, along with 4 other social profiles too.

SoundCloud.com
17) Soundcloud.com (DA 93) Want to get a backlink from this power house audio sharing site? Well, how about lots of links instead! SoundCloud is great for adding a ton of your other social media profiles, this makes your social stacking that much more powerful.

Behance.net
18) Behance.net (DA 92) This one may not be familiar to you now, but is going to be one you are going to keep in your arsenal from here on in. Behance is an Adobe website that allows creative designers to showcase their work. It also lets you put more than one link as well.

Diigo.com
19) Diigo.com (DA 92) This popular social bookmarking website gives you multiple opportunities to link back to your websites, by offering a company page as well as a profile page, that you can start to bookmark all of your social sites and your main site too.

Scribd.com
20) Scribd.com (DA 92) This super popular book reading website offers a powerful high domain authority link to point back to your main site, or another social profile site for that matter. Scribd is one of those sites that every SEO should use to help with their rankings.

DeviantArt.com
21) DeviantArt.com (DA 92) This is one of my favourites. Deviantart is a fantastic site that lets creative artists showcase their amazing work. The best part is, your profile includes a live link that you can use to point back to your website. Did someone say domain authority 92?

About.me
22) About.me (DA 90) As soon as you start your back linking campaign for yourself or your clients site, you should jump onto creating your About.me profile. A really neat website that not only lets you display your talents, but also links back to your many other social properties.

Flavors.me
23) Flavors.me (Discontinued) (DA 89) This one is cousins to About.me. You will find a similar concept in Flavors.me, but cannot go wrong with this super popular site that also allows you to place a link to your main site, and link to other social properties as well, giving you that extra boost.

Moz.com
24) Moz.com (DA 88) We all know Moz. We also all know Moz's very popular Open Site Explorer which gives us all of these DA values in the first place. But did you also know that your Moz profile is a great place to link back to your website from, and your Twitter, Facebook, etc.

Storify.com
25) Storify.com (DA 87) This big content curation site lets you link back to your website from the details section of your profile. Whats better is that you can bookmark tons of your other websites as well creating this monster page of links back to all of your important properties.

IconoSquare.com
26) Iconosquare.com (DA 86) This one is a little bit of an addition to your Instagram profile. You see, Iconosquare lets you get key metrics about your Instagram account, and show them publicly. The other neat thing is though, your backlink shows on this page too.

CrunchBase.com
27) Crunchbase.com (DA 86) Whether its your own agency business, or a client you are working for, get a company profile on here for sure. You not only can add information like products, team members, and more, you can also get a juicy backlink from here as well.

Scoop.it
28) Scoop.it (DA 86) Setting up your account on Scoop.it is super easy, and gives you the chance to get your other social profiles bookmarked on the site, giving you a power domain stacking monster. Make sure to add your main site to your profile too.

InstaPaper.com
29) Instapaper.com (DA 85) I love Instapaper because it is one of the cleanest and minimalist website bookmarking tools out there. But under that top layer of skin is a super powerful site that gives you the ability to get all of your links clipped and on there.

WattPad.com
30) Wattpad.com (DA 79) Not many people have heard of Wattpad, but for a DA 79, this site is not bad after all. You see, its a huge community of readers and writers, and also lets you create a profile with a nice little backlink for your website. Now wasn't that easy.

Envato.com
31) Envato.com (DA 78) Unquestionably one of the most popular and best online market places for plugins, themes, videos, stock images, and so much more, this site gives you a profile page where you can put not only some information about you, but your backlinks as well.

RebelMouse.com
32) Rebelmouse.com (DA 75) One of the top content curation websites out there, think of Rebelmouse like a Pinterest. Whats better, is you add all of your websites, and now when you power up Rebelmouse with links, you are also passing the juice to your other sites as well.

AboutUs.org
33) Aboutus.org (DA 72) A neat little website that lets you create a custom profile, setting up one is not that bad, you can use some html coding skills to format the content, but once you get it set up, you can not only add your main site, pop in some other links as well.

AuthorStream.com
34) Authorstream.com (DA 72) You can think of Authorstream like Slideshare, its a website where you can upload presentations, like powerpoint or keynote. When you get your account set up, pop in your link, and its good enough to link to an inner page of your site to.

Pearltrees.com
35) Pearltrees.com (DA 71) Another popular content curation website, this one is almost as powerful as Rebelmouse, so make sure you do the same, and add all of your social profiles and power up this bad boy to get the link juice flowing to all of your properties as well.
Now, let me point out some very important steps that a lot of people are NOT doing properly. When you do your backlinking with these sites, you don't want to send all the links pointing back to the homepage of your main site (money site).

What you want to do in fact is to send some of them at inner pages, such as your about us page, a contact us page, an FAQ page, a services page, etc. You get the idea. The reason for this is simply how power (link juice) is transferred through a website.

Let's take two scenarios:
Scenario 1: All links pointing to the homepage

First of all, we need to be as natural as possible, and for a site to receive all of its links pointing back to its homepage is certainly not kosher in Google's eyes.

Next, when all links point to the homepage, the ability of that domain to increase its domain authority is a lot harder, as domain authority takes into consideration the power of a sites inner pages as well, and when all links point to just the main page, well it's more difficult to move up the domain authority across the entire website.

Scenario 2: Most links pointing to inner pages.

This is the most natural back linking profile.

And when you are sending high DA links pointing back at your inner pages now, you make it so much easier for the DA of the domain to rise across the board because as the saying goes, a rising tide lifts all boats.

Source: https://www.serpwoo.com/

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Tips to Boost Your SEO Ranking

What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website?

Most people focus a large proportion of their time on “keywords” and not much else.

However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking.

Search engine algorithms not only rate the relevance of your keywords on pages, and in the meta data, in relation to a user’s search terms, but they also evaluate information such as the duration visitors stay on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on…

Getting users to stay on your website and interact with your content can boost your website’s ranking, and you can do so by improving the user experience and usability of your website.

Using keywords to get visitors to click through to your site is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.

In this article, I’ll look at the various aspects of website usability that impact website ranking, how to improve SEO rankings by improving website usability and what to do when there seems to be conflict between usability and SEO “best practice.”

What is website usability?
Website usability encompasses many elements of website design, most of which are also tied to conversion.

Here are a few that can affect your website ranking:

- Effectiveness: can users achieve their objectives when they land on your website? e.g. Can they find the information they need, order the products they desire, or contact the company for customer service?
- Efficiency: adding to effectiveness is efficiency. Besides being able to achieve an objective, how quickly can a user complete a task? If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away. The shorter time they spend on your website may have a negative impact on the SEO ranking.
- Learnability: can users learn to navigate your website quickly? Are the calls-to-action that are clickable consistent so visitors know how to interact? When visitors spend too much time trying to figure out how to use your website, they’re spending less time consuming your information or looking at your products. Plus, when they can’t find what they need, it’s likely that they will get frustrated, navigate away and never come back.
- Memorability: can users re-find your website next time they go onto a search engine? Repeat traffic can help you get a Google ranking boost. Visitors may find your website and then navigate away for a number of reasons. They may remember it later and try to search for it again. Is the keyword associated with that particular search memorable enough so they can find your site again?
- Error Prevention: certain errors on a website can affect not only user experience but also SEO ranking. e.g. A 404 Page Not Found error, a link that says one thing but displays something else, or a broken link that is no longer valid.

How does good website usability improve SEO ranking?
Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement.

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.

Let’s have a look at 13 elements that not only increase usability on your site, but also help improve SEO ranking:

1. Useful, high quality, relevant content
“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking.

When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.

Based on this research, content between 2,000 – 2,500 words seems to rank the highest in search engine results.

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them – longer content does give you the opportunity to provide more value, include more keywords, incorporate more outbound links, and of course, get people to spend more time reading to increase dwell time.

Another reason to create highly useful content is that when visitors bookmark your content on Chrome, it will improve SEO ranking of your website in Google.

Content around 2,500 words gets the most Google juice.

2. Page load speed
Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed – all of which could hurt your SEO ranking.

There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.

Properly optimizing images can help reduce file size and improve load speed.

Research has shown that using good quality images can increase conversion rate. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking.

3. Image optimization
Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front.

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.

4. Header tags
Nobody likes running into a wall of text.

Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines.

Proper use of header tags can help break up your content into sections that are easier to read and utilize.

It’s easy to insert header tags in WordPress to improve user experience and improve SEO ranking of your website.

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.

5. Outbound links
To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use.

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.

However, more is not necessarily better. Too many outbound links can be distracting and make the content hard to get through.

6. Different multimedia
Images, videos, slideshows and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors.

They also act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!

Video marketing has become an increasingly integral element in driving user engagement and conversion. It’s found that websites using videos can achieve a 4.8% higher conversion rate, compared to a 2.9% average on websites that don’t use videos.

Videos get visitors to spend more time on a website and retain more information.

7. Broken links
Who wants to get a 404 page after clicking on a link? Broken links make for bad usability.

Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.

Thankfully, you don’t have to go through every single page on your website and test the links manually. There are many tools and apps to help ensure that your site is free of broken links, such as:

Screaming Frog SEO Spider
Google Webmaster Tool
W3C Link Checker

8. Readability
Even if you have a well-educated audience, they probably don’t want to be deciphering a PhD dissertation every time they visit your website and read your content. You don’t want them to give up reading your content and click away because it’s too difficult to digest.

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.

You can use a variety of tools to test your content’s readability, including:

Readability-Score.com
The Readability Test Tool
Readability statistics in MS Word

9. Layout and formatting
Proper formatting and a user-friendly layout can help improve user experience and make your content easy to scan and digest, so your readers will stay on your site longer and consume your website’s information.

Formatting can help dramatically improve a webpage’s usability by making the content easy to read:

Use font size and typography that are easy to read.
Use bold type and colors – sparingly and strategically – to call out important information and make the content easy to scan.
Use short paragraphs and ample line spacing in between – nobody likes a wall of text.
Use bulleted or numbered lists for clarity.
Use techniques such as sliders, tabs, progressive layouts, structured grids, modal windows, rollover elements, accordions and mega drop-down-menus to organize content and add interactivity.
Break up content into sections with subheads. Proper use of header tags that include keywords also helps improve SEO ranking.

10. Contact us page
According to this Google document (p.98), websites that have sufficient contact information are considered to be more trust-worthy and therefore may rank higher by search engines.

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.

It’s found that a well-designed contact form increases user participation in a company’s online presence. It also helps generate new business opportunities, capture new leads, improve customer service, and more.

11. Site architecture and navigation
When visitors can’t find what they need on a website right away, they most likely leave the site and this contributes to high bounce rate, low dwell time and low number of pages viewed.

A well-thought-out site architecture reflected in clear navigation is critical in helping visitors find what they want on your site, accomplish their goals and come back repeatedly (repeated visits can improve SEO ranking.)

A “flat” site architecture not only makes content easier to find, it can also help improve SEO ranking as it surfaces links of all critical pages making it easier for search engines to crawl the entire site.

12. Mobile optimization
As of April 2015, Google has started to penalize sites that are not mobile optimized by bumping down their search engine ranking.

More and more users are consuming content on mobile devices, and not being mobile optimized is going to affect user experience and conversion.

It is particularly important for B2B marketers. Research has shown that 77 percent of executives use their smartphone to research a product or service for their business.

Business executives use mobile devices to research products and services for their businesses.

It’s not just for B2B websites either. Companies like Yelp that act as search directories connecting consumers to businesses found that 55% of all searches comes from mobile devices.

If your website has been around for a while, it’s time to test it to make sure it’s compliant.

Number of users accessing the Internet via mobile devices has surpassed the number using desktop.

13. Social sharing
The number of Facebook shares, Tweets, Pinterest pins and other social media mentions can influence SEO rank.

Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on searches.

Social sharing also helps drive purchasing behavior: Nearly 4 in 10 Facebook users report they have gone from liking, sharing or commenting on an item to actually buying it, while 43% of social media users have purchased a product after sharing or liking it on Pinterest, Facebook or Twitter.

In this case study, a pest control company boosted organic traffic by 15% in just 2 weeks after running a campaign aimed to increase social sharing.

Peep Laja managed to get over 40,000 unique visits to his site in month number one, having most of the traffic generated through social media sharing.

To get you started, here are a few social share button plug-ins to try:

SumoMe
Shareaholic
WP Social Sharing
Resolving the conflict between usability and SEO “best practice”

In most cases, elements that contribute to good usability also improve SEO ranking. However, there are instances when conflict my occur:

Many content creators “stuff” keywords onto a page to get SEO juice, but that could undermine the readability and user experience of the content.
The attempt to get keywords into an article can affect the vocabulary choice of the writer, sometimes making content hard to comprehend.
Outbound links can be good for SEO, but too many of them can be distracting and if they are not directly related to the topic at hand, it can impact the reader’s experience.
Overloading footers that contain every single page on the site may help improve SEO ranking, but it also creates confusion when a visitor is trying to look for certain key pages.
Sometimes, particularly in the short term, you may have to make a trade-off between more traffic from SEO and optimal user experience.

Don’t get lured into just comparing numbers – such as visitor numbers and page views. Traffic from SEO may give you higher numbers in the short term, but better user experience can often result in higher conversions.

In the long run, with an eye on conversion and ultimately revenue, it’s often a smart move to prioritize user experience instead of milking every last SEO trick.

Source: http://www.jeffbullas.com/

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Benefits of Doing SEO

Seach Engine Optimization (SEO) has become widely adopted as an online marketing strategy because of its effectiveness. Below are the top 5 benefits of doing SEO for your sites.

The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. While there are many benefits to a good SEO strategy, we have outlined the top 5 to help you understand (or remind you!) why SEO is awesome.

Increased Traffic - Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

ROI - SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a 'contact us' form fill-out, and calculate the value of your SEO strategy that way.

Cost effectiveness - SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

Brand Awareness - Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

Like what you read? For more information on how SEO could be beneficial to your website, or for a free SEO consultation, please contact us and we would be happy to help.

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Top 10 Useful SEO Analysis Tools

In a previous post, we presented a massive list of free SEO tools that can help you accomplish various SEO tasks (e.g., backlink investigation, keyword research, etc.). We received a lot of positive feedback about that list, but people consistently requested more SEO analysis tools.

Since we are SEO Agency, this post is completely dedicated to SEO analysis tools. For each tool, we’ve provided a brief overview of its functionality, and we’ve also included helpful screenshots along the way. After you finish this post, your SEO analysis toolbox should be overflowing with goodness!

Now, let’s get started…

#1 WooRank

WooRank is a freemium tool that provides an “instant website review.” Without a premium account, you are only allowed to generate a limited number of free reports, but you are able to view previously generated reports. Also, the tool currently offers a 7-day unlimited free trial, which gives you access to unlimited reviews. If you’re interested in purchasing a plan, the cheapest one is $49/month.

#2 SEO Site Checkup

SEO Site Checkup is a free SEO analyzer that analyzes your site (and an optional competitor) using 45 individual checks in 6 different categories. Based on the results of those checks, the tool generates a summary, which includes a numerical score for the site and a count of the failed checks.

#3 Site Auditor

Site Auditor is one of the SEO tools provided by Raven Tools as part of their Internet marketing solution. After you run Site Auditor on your website, the tool presents a report that summarizes its findings.

Currently, Raven Tools offers a 30-day free trial for Site Auditor (and all of their other tools). Once your free trial expires, the least expensive premium plan is $99/month.

#4 HubSpot’s Marketing Grader

Unlike many of the other SEO analysis tools on this list, which focus primarily on your site’s SEO activities, Marketing Grader digs a little deeper into your company’s online marketing strategy.

#5 Site Analyzer

Site Analyzer is another free SEO analyzer, and it presents 71 data points, which are organized into 5 groups. After you perform an analysis on your site, the tool presents an overview, which includes a global score as well as accessibility, design, texts, multimedia, and networking scores.

#6 SEO Workers

This SEO analysis tool has been around for quite some time, and although it’s not the prettiest tool on the list, it’s still incredibly useful. After you evaluate a URL, the tool presents an analysis report, which is broken down into the 8 sections.

#7 Lipperhey

Lipperhey is not as popular as some of the other SEO analysis tools, but it still presents a lot of important information. Similar to previous tools, Lipperhey generates an SEO analysis report based on the URL you provide.

#8 UpCity Free SEO Report Card

UpCity offers a free website grader that analyzes a site and presents its findings in an SEO report card. This report card displays a numerical score, which is generated based on the site’s adherence to 18 best practices in 6 categories.

#9 Seoptimer

Seoptimer is a free SEO analysis tool that investigates a given URL’s on-page SEO ranking factors. After you analyze a URL, the tool presents a summary of the most important action items. Then, it displays its analysis results, which are broken down into 7 categories.

#10 Free SEO Analysis by Web Gnomes

Our free SEO analysis tool provides a small subset of the information we provide in our industry-leading SEO audit. The tool investigates a URL’s adherence to 20 important on-page SEO best practices, and then, it presents the results in a report, which is divided into 5 categories.

Which of these tools is your favorite? What other SEO analysis tools should everyone be using? We would love to hear from you in the comments.

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Guest Posting - Home Improvement Niche

SEORapidly offers stable SEO and SEM solutions that avoid fluctuating ranking on Google and enhance your brand's overall online visibility: Guest Posts on High DA-PA

Sitename

DA

PA

Niche

http://www.houzz.com	93	93	Home
http://www.mf01.net	44	42	Home
http://www.esb65688.net	42	31	Home
http://www.uu92.net	42	42	Home
http://www.ww93.net	42	42	Home
http://www.pvcfloorwallcoatings.com	39	38	Home
http://www.philmar.org	36	32	Home
http://www.tengyuanart.com	32	22	Home
http://www.estetiquesgirona.com	31	41	Home
http://www.greatnewwonderfulthemovie.com	31	35	Home
http://www.irihicinema.com	31	35	Home
http://www.pileband.com	31	1	Home
http://www.buymetothestars.com	30	36	Home
http://www.golden-rmp.com	30	36	Home
http://www.1sthappyfamily.com	29	40	Home
http://www.coolswisswatches.com	29	31	Home
http://www.friendsofthefrog.com	29	22	Home
http://www.gontard-photo.com	29	19	Home
http://www.hkitchen.net	29	1	Home
http://www.yllidekor.com	28	1	Home
http://www.mehrangraphics.com	27	1	Home
http://www.33homebizparadise.com	26	35	Home
http://www.academiadelaconstruccion.com	26	1	Home
http://www.coachpursesreview.com	26	35	Home
http://www.jamiesmithportfolio.com	26	18	Home
http://www.1babynames.com	25	21	Home
http://www.charcuteire.com	25	28	Home
http://www.popsinhell.com	25	37	Home
http://www.resonance-art.com	25	26	Home
http://www.vivendienvironnement.com	25	1	Home
http://www.88salon365.com	24	1	Home
http://www.bestwarrantyinamerica.com	24	36	Home
http://www.citizensfortheundead.com	24	22	Home
http://www.homeofservice.com	24	36	Home
http://www.mariettaplumberfinder.com	24	20	Home
http://www.artsagan.com	23	30	Home
http://www.homerwatchatrust.com	23	36	Home
http://www.homesofreston.com	23	36	Home
http://www.only-dreemin.com	23	35	Home
http://www.baileyfulton.com	22	1	Home
http://www.bestwicklesscandleco.com	22	1	Home
http://www.centerofthecentury.com	22	33	Home
http://www.couchpotatotormentor.com	22	33	Home
http://www.dkfinewoodwork.com	22	35	Home
http://www.dollyjohnsonantiqueshow.com	22	1	Home
http://www.spadebuy.com	22	35	Home
http://www.wood-furniture.biz	22	34	Home
http://www.horatioproductionsinc.com	21	1	Home
http://www.power4home4u.com	21	33	Home
http://www.akibadragonice.com	20	33	Home
http://www.skills-craftbd.com	20	1	Home
http://www.toolsforkitchens.com	20	1	Home
http://www.williamwilsoncorcoran.com	20	20	Home
http://www.bubitheartist.com	19	19	Home
http://www.fidelspring.com	19	18	Home
http://www.fragrantpublishing.com	19	32	Home
http://www.hufflepuffingtonpost.com	19	33	Home
http://www.ilovemypostcode.com	19	31	Home
http://www.kingslynnplumber.com	19	33	Home
http://www.adirondackchairswarehouse.com	18	1	Home
http://www.caysenscookiesticks.com	18	18	Home
http://www.nikolaevapartments.net	18	31	Home
http://www.roomdividersgallery.com	17	1	Home
http://www.edmedexpress.com	16	27	Home
http://www.everesthaber.com	16	24	Home
http://www.remaxnyhomes.com	16	30	Home
http://www.greenbirdlawncare.com	15	21	Home
http://www.perfecthomegymflooring.com	15	21	Home
http://www.ciclonium.com	14	17	Home
http://www.homes89.com	14	17	Home
http://www.homebrewhome.com	12	26	Home
http://www.lfsdjy.com	12	17	Home
http://www.tractorcabinsattachments.com	11	18	Home
http://www.greenverifiedhomes.com	10	17	Home
http://www.homezweethome.info	25	37	Home
http://www.myecospace.net	14	28	Home
http://www.centex-nb.com	20	1	Home & Real Estate
http://www.Hometalk.com	73	78	Home Improvement
http://realtytimes.com/	65	62	Home Improvement
http://www.Metalaqua.com	43	52	Home Improvement
http://www.sputnik-design.net	43	53	Home Improvement
http://www.sarashouse4you.com	42	52	Home Improvement
https://trendsideas.com/	41	47	Home Improvement
http://www.davidalandesign.org	39	1	Home Improvement
http://www.interior2han.net	37	47	home improvement
http://www.wildflowerhome.net	37	47	Home Improvement
http://www.b2ccreationdecoration.com	36	43	Home Improvement
http://www.emergency-plumber-au.com	36	40	Home Improvement
http://www.indepnursery.com	36	1	Home Improvement
http://www.montemayors.com	35	46	Home Improvement
http://www.casaindecor.com	34	1	Home Improvement
http://www.revistaneon.net	34	32	Home Improvement
http://www.royal-furniture.co.uk	34	31	Home Improvement
http://www.craftcoin.net	32	43	Home Improvement
http://www.deltadesignltd.co.uk	32	1	Home Improvement
http://www.homenewdesign.net	32	1	Home Improvement
http://www.muzo06.com	32	43	Home Improvement
http://www.underthesite.net	32	1	Home Improvement
http://www.angelosepoxyflooring.com	31	36	Home Improvement
http://www.furniture-door.com	31	1	Home Improvement
http://www.ascpacific.com	30	36	Home Improvement
http://www.constructour.com	30	1	Home Improvement
http://www.garrettiron.com	30	35	Home Improvement
http://www.knithappens.net	30	42	Home Improvement
http://www.modernusbaldai.com	30	1	Home Improvement
http://www.odonnell-green.com	30	35	Home Improvement
http://www.texaspetetailgate.com	30	42	home improvement
http://www.the-power.org	30	1	Home Improvement
http://www.astrolocation.net	29	37	Home Improvement
http://www.plantware.org	29	40	Home Improvement
http://www.design-shanghai.com	29	34	Home Improvement
http://www.jixshi.com	28	40	Home Improvement
http://www.zigbee-automation-home.com	28	36	Home Improvement
http://www.jsjfloor.com	27	1	Home Improvement
http://www.leaflette.org	27	35	Home Improvement
http://www.atozestates.com	26	1	Home Improvement
http://www.blueprintroofs.com	26	38	Home Improvement
http://www.brcustomwoodwork.com	26	38	Home Improvement
http://www.crewlocksmith.com	26	38	Home Improvement
http://www.Dea5.net	26	31	Home Improvement
http://www.kishcarpet.com	26	38	Home Improvement
http://www.mmmpoolservice.com	26	37	Home Improvement
http://www.shiawase-home.com	26	38	Home Improvement
http://www.woodworking-pro.com	26	38	Home Improvement
http://www.homeimprovementproducts.org	25	37	Home improvement
http://www.homes-cool.com	25	38	Home Improvement
http://www.isunlimited.net	25	33	Home Improvement
http://www.benature.tv	24	34	Home Improvement
http://www.BuildGreenAtlantic.org	24	36	Home Improvement
http://www.green-house-shion.com	24	1	Home Improvement
http://www.home-furniture-store.com	24	32	Home Improvement
http://www.home-remodelling.net	24	34	Home Improvement
http://www.interiordecoratorcourse.com	24	35	Home Improvement
http://www.interiorwall.org	24	36	Home improvement
http://www.arrancurtainhouse.com	23	36	Home Improvement
http://www.biopolymerics.org	23	35	Home Improvement
http://www.gold-expression.com	23	1	Home Improvement
http://www.northwoodswild.org	23	32	Home Improvement
http://www.sh-agene.com	23	36	Home Improvement
http://www.actu-architecture.com	22	34	Home Improvement
http://www.archfine.com	22	33	Home Improvement
http://www.furniture39.com	22	34	Home Improvement
http://www.home-garden-supply-catalog.com	22	35	Home improvement
http://www.onlyweld.com	22	30	Home Improvement
http://www.superiorhomeservices1.org	22	35	Home improvement
http://www.valiacraft.com	22	30	Home Improvement
http://www.xixidiy.com	22	35	Home Improvement
http://www.affordablehomeimprovement.org	21	1	Home Improvement
http://www.architecturebeta.com	21	34	Home Improvement
http://www.dictor.net	21	30	Home Improvement
http://www.furnitureoutletstores.net	21	33	Home Improvement
http://www.homesecurityca.com	21	34	Home Improvement
http://www.smartlivingnews.com	21	29	Home Improvement
http://www.amelie-decor.com	20	30	Home Improvement
http://www.homecoltd.com	20	23	Home Improvement
http://www.decoraciondeinteriores.org	19	31	Home improvement
http://www.frp-manufacturer.com	19	32	Home Improvement
http://www.diytelevision.net	18	31	Home Improvement
http://www.homebuilthowto.com	18	23	Home Improvement
http://www.induexpo2007.com	18	26	Home Improvement
http://www.ishangd.com	18	31	Home Improvement
http://www.blockislandsteakhouse.com	17	30	Home Improvement
http://www.las-vegas-condos-townhomes.com	17	31	Home improvement
http://www.carpetcleaninglondon.net	16	30	Home Improvement
http://www.dwellplus.com	16	20	Home improvement
http://www.homebuildersdirect.net	16	1	Home Improvement
http://www.homegardenlandscapedesign.com	16	1	Home Improvement
http://www.4jkhomeimprovement.com	15	1	Home improvement
http://www.caribpesticides.org	15	27	Home Improvement
http://www.home-and-garden-store.com	15	27	Home improvement
http://www.huntsvillegranitecountertop.com	15	29	Home Improvement
http://www.ono-island-real-estate.com	15	29	Home Improvement
http://www.torontomodernfurnitures.com	15	27	Home improvement
http://www.24greenbuildings.com	14	18	Home Improvement
http://www.homedecoder.com	14	1	Home Improvement
http://www.jchihomeinspections.com	14	24	Home improvement
http://www.1top.org	13	25	Home Improvement
http://www.barryshomeimprovement.com	13	1	Home Improvement
http://www.davislamp.com	12	22	Home Improvement
http://www.ewoodengardenfurniture.com	12	24	Home improvement
http://www.keno-x.com	12	26	Home Improvement
http://www.wellingtoninteriors.net	12	26	Home improvement
http://www.wonklighting.com	12	1	Home Improvement
http://www.balifurnitureshop.com	11	24	Home improvement
http://www.growyourownhome.org	11	24	Home improvement
http://www.homeimprovementhelpcenter.com	11	18	Home Improvement
http://www.mysweethomedecor.com	11	17	Home Improvement

You may feel free to ask me any question anytime. Our services are perfectly customized to your Marketing Demand and needs. 

SEORapidly

Email: SEORapidly@gmail.com

Phone number: +1 646-948-9882

Website: https://seorapidly.blogspot.com/

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Advantages of Social Media Marketing for Your Business

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.

According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.

Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to "like" and "share" your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

More Inbound Traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

Improved Search Engine Rankings
Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.

Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

Higher Conversion Rates
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.

Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.

Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.

People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.

Better Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

Improved Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history -– and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

More Brand Authority
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

Cost-Effective
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

Gain Marketplace Insights
One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

Thought Leadership
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.

It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them! Fill out your business’ information and post some engaging content to begin gaining followers. As mentioned, ask people relevant to your business to "like" and "share" your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.

There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.

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