Why Do You Need SEO Services?

As a business owner, you may be wondering “what is SEO, exactly?” Or “why do you need SEO services?” You may even be asking “how can SEO help my website?” or “how much should I pay for SEO services?”

At SEORapidly, we’re here to help you with these important questions. On this page, you can learn what SEO is, why it’s so important for websites, and what a SEO company like ours typically offers with their SEO services. Consider this a short course in SEO and everything it can do for your website! If you'd prefer to speak with one of our SEO experts directly, you can reach us at 855-601-5359.

SEORapidly can help create an SEO campaign that will bring you increased website traffic and revenue.

What exactly is SEO?

SEO is short for “search engine optimization.” To put it simply, SEO is any action taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the #1 spot on search engines like Google, or at least on the first page.

More and more businesses are selling online every day, and competition is getting harder for everyone. SEO has emerged as a way to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers. Without SEO, Google might rank stores that no one shops at in the very top spot of search results!

SEO is made up of the following elements

SEO is made up of a lot of smaller components, including keyword and keyphrase optimization, link building, content marketing, and more. It also involves some extensive research to determine what actions need taken on websites, and where specifically to take them. We’ll be exploring a few of these specific SEO services a little further down this page.

Why would I need SEO services?

In our digital era, almost every website out there needs optimization for better ranking. But if you’re reading this page, it’s clear that you want to know why you need SEO services. So we’ll tell you!

Think about the process that you take when you are looking for a new vendor or business to work with. Before you simply pick one out of the phone book, you probably do a little bit of research. You might call up a few friends or business owners and ask who they use for the specific service you are seeking. Based on their recommendations, you might then narrow down your list to a few companies. You might then do research online, visit the businesses in person, or look for reviews. Based on all of this criteria, you will then feel confident picking the top company to work with.

Believe it or not, this process is very similar to how search engines decide which websites get the top spots for specific search terms. They take multiple factors into consideration, including website quality, popularity, and user satisfaction. Without the factors listed above, you would have trouble picking a business to work with – and without SEO, Google would have trouble picking a website to rank #1.

SEO sends signals to search engines and push your website to the top of search results

So, the short answer is that you need SEO services because they will help send the right signals to search engines, and push your website up the list of results into the top spot.

What Can a SEO Services Company Do?

A company that offers website optimization can do a variety of things. They can help you get ranked on search engines, improve your rankings, optimize your website to perform better, assist you with creating content, and much more. Every SEO expert and company is a little different in what they offer, how much they charge, and what results they guarantee for their clients.

Here’s some information on the services that a SEO company like SEORapidly can offer you. Although these aren’t all of the services we can offer, these are some of the most important actions we take when working with a business as their internet marketing partner.

KEYPHRASE RESEARCH AND IDENTIFICATION

Before taking any action on improving your website’s ranking, SEORapidly researches and identifies the right keywords or keyphrases for your business. We do this through meetings with you to learn about the words and phrases that you associate with your products or services. We also conduct research online to see who is already ranking for these keyphrases, and what the competition looks like.

We'll research the best keywords for you and your competition

Once we’ve finished our research, we’ll have a good idea of the strategy that we need to take to improve your ranking on these selected keyphrases. We may find that the competition is very low on some, and that you’ll be able to naturally rank with just some simple optimization and content creation. But other keywords may have a lot of competition, and we’ll recommend that they are targeted more aggressively with link building and other actions.

We believe that it’s best to get a good look at your preferred keywords, and your ranking goals, before we take any action on your website. Strategy is a crucial part of SEO, and one that we take very seriously.

INITIAL WEBSITE OPTIMIZATION

If you have a new website, or have never had SEO services performed on your website before, some initial optimization will be performed. This will involve getting those keywords and phrases we identified in our research populated on our website in a few specific places, and in ways that search engines will pick up on.

Initial website optimization usually involves populating your website’s meta description and keywords, which is what users see associated with your website when viewing it in a list of search results. It also involves updating your website’s title and individual page titles to include your business name and important keywords.

There’s also some content that should appear on the first page of your website, as well as other pages. The presence of a few short sentences or paragraphs about your business and products gives us an opportunity to insert the keywords and phrases you want to rank for. While it can be challenging to write natural text that contains these keywords, we’ll find a way to do it. We recognize that there needs to be a balance between a well optimized website and one that users enjoy reading and using.

SUBMISSION TO SEARCH ENGINES

One important step for brand new websites is the submission to search engines. Although search engines will eventually naturally crawl your website through links made to it (from other websites, or from posts on social media, for example), you can speed up the process by submitting it for their review and inclusion in their index.

You can submit your website to search engines so that it gets indexed more quickly

Once we’re satisfied with the quality of your website, and the way that we’ve populated keywords on it, we’ll submit your site to all the major search engines. Once the website is crawled, it will start to appear in search results.

After submission, we’ll work on improving your rankings through a few other methods like link building and content creation. Keep reading to learn about these SEO tactics.

IMPROVING THE USER EXPERIENCE

The experience that your users have when they visit your website, also called UX, is very important to your rankings. If someone visits your store and thinks it’s unattractive or difficult to browse, they’re likely to leave right away. And if they do, this data will make it back to the search engine that sent them to your site in the first place. Although a few bounces like this aren’t a problem, a lot of them may signify that you shouldn’t be ranking as highly for that referring keyword or phrase – even if your website is really relevant!

To avoid high bounce rates that impact your ranking, we’ll work with you to improve the user experience on your website. This may be a step that we take at the very start of the SEO process, if your website is brand new, or it may be something that is done on an ongoing basis. We’ll evaluate your traffic, bounce rates, and cart abandon rates, and make suggestions or implement methods to improve your user experience.

QUALITY LINK BUILDING

In the example we gave at the start of this lesson, we talked about Google learning to rank websites based on the opinions of others, much like your trust in a business or partner being established through the opinions of others. One way that websites can tell search engines that they are trusted and should be ranked higher is through links.

Link building has become increasingly important in the world of SEO. Generally speaking, the more competitive a keyword or area of business is, the more links a website needs to have to rank for it. Although you may find that you receive a lot of links naturally, sometimes a new business needs help to build up those valuable links.

The more competitive the keyword, the more links you need to rank for it

Building links involves a lot of specific tactics and methods, and can include everything from simply placing your website link on your social media profiles to submitting guest posts to other blogs to creating great content that gets shared by other websites. An effective and ongoing link building strategy is crucial to establishing and improving your presence online.

SEORapidly will work with you to build natural, valuable, and timely links to your website. Our customized link building programs can help you no matter how many links you need to build, or how many keywords you need to target with them.

CONTENT CREATION

Website content serves several purposes. For your visitors and customers, it gives them something to read, and allows them to learn more about your products, services, history, location, and so on. Great content is also likely to be shared, which can help with link building. But for purely SEO purposes, content is what search engines need to determine how relevant your website is to a specific keyword or keyphrase.

Your website content, especially the copy on the homepage or crucial landing pages, needs to contain the right words and phrases to help improve your ranking. It can be hard to write content that serves both customers and search engines, but it is definitely possible. We’ll carefully craft keyword-rich content and populate it on your website in the places where it matters most.

Our SEO services include not only the creation of unique content and our proven copywriting services, but also ongoing optimization and content creation. This will help your website stay fresh, and give users a reason to keep coming back to see what you’re publishing now. We can even write blog posts for you if you need help updating a company blog or article database.

ONGOING OPTIMIZATION AND UPDATES

Since things change online at a very rapid pace, hitting the #1 spot on Google can sometimes involve firing at a moving target. One day you’re on top, and the next day you’re impacted by an algorithm change and have fallen a few spots. But don’t panic: a long-lasting relationship with a SEO company like SEORapidly can help you stay current.

Our SEO packages include ongoing optimization and updates to help you keep your content fresh, and to ensure that you’re ranking as high as you can no matter what happens. Our internet marketing team is constantly reading and researching the newest search engine algorithm updates. If we think one of these updates will impact your website, we’ll make the necessary changes quickly. This ensures that you stay current – and that your rankings stay intact.

How can I see your SEO services pricing?

SEORapidly is completely transparent with our pricing.

Unlike most internet marketing companies, we make our SEO service prices easily accessible. To learn more about our SEO packages, and what services are included with each tier, please visit our SEO Pricing page by clicking the button above.

We don’t think it makes sense to hide our pricing. We want our customers to know what they’re going to get from us right up front. Instead of forcing you to jump through hoops to get a quote, we make our SEO package pricing readily available, and spell out in clear text what every tier offers you. We believe that this will help you make a better informed decision about your SEO plan.

Why choose SEORapidly?

When you partner with SEORapidly for your SEO services, you get more than keyword optimization and link building. Our expert internet marketing team has over 100 years of combined experience, and we know what it takes to get your website ranked – and to sustain that top spot.

SEORapidly has even been ranked the #1 SEO agency. This means that we’ve been recognized as one of the best companies out there that can help you with SEO and improving your website performance. So when you choose us, you’re choosing a company that has been nationally recognized as a great SEO services provider.

Take the Next Step

You probably came to this page asking “why do you need SEO services?” We hope that we helped educate you on what SEO is, what SEO services usually include, and why you need them for your website. Thanks for reading!

Are you ready to move your website to the next stage? Contact an expert today for help with your SEO and internet marketing.

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The Top 11 Benefits of Guest Posting

Guest posting is one of the best online marketing strategies you can invest in.

If you want to spread your brand’s message and win the trust of your target audience, start contributing content to other blogs related to your market or niche.

Not convinced you should work hard writing content for someone else’s site?

You should know that guest blogging offers many major benefits – both for your company and you, personally.

Here are the top 11 benefits of guest blogging.

1. Instant Exposure to Targeted Traffic

Regardless if you whether you get a link to your site, contributing to other blogs should pique your audience’s interest. If you manage to write a top-quality post, expect traffic to start flowing to your site once it goes live.

Traffic is the lifeblood of any online business or blog. Something as simple as a guest post can potentially translate into sales if you do it the right way.

Optimize your website’s landing pages, CTAs, and other elements to boost your chances at conversion.

2. Expand Your Personal Network

There was a time when connecting with influencers was extremely difficult. But with guest blogging, the process is now simple.

For example, some websites that accept guest posts foster a community of contributors engaged in related niches. In some cases, you’ll get the chance to take part in an email thread where contributors brainstorm potential topics. You can also collaborate with others for co-authored posts.

Regardless of what the community’s structure in a particular site is, you can always leverage your authorship. Seek partnership opportunities with influencers – from content cross-promotion to expert interviews.

All you need to do is be active in the community. Leave comments, share other posts, or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.

3. Stimulate Social Media Shares

Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience.

If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published.

To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.

4. Grow Your Social Media Following

Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts.

By contributing to an authoritative blog, you are essentially getting them to vouch for your brand. This makes you look good in the eyes of their followers.

In most guest blogging arrangements, you also get to customize your contributor profile. Here you can include links to your social media accounts.

All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Remember to reward them by posting regular updates and sharing useful information that aligns with their interests.

5. Improve Your Online Authority

Modern online marketing is all about authority. Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand.

By contributing to other authoritative blogs, you get the chance to prove your credibility as an information source. It will make your target audience realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site.

6. Fortify Your Backlink Profile

Most blogs that accept guest posts allow their contributors to leave at least one link to their own site. After all, most of them don’t offer any monetary compensation for your hard work. A brief brand mention or keyword-optimized link is the least they could do to reward your efforts.

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Still, even a single backlink from an authoritative blog will greatly benefit your SEO. They make your content more discoverable and indexable to search engines like Google. As much as possible, try to target websites in your own niche to build relevancy.

7. Grow Brand Awareness

Guest blogging is a great way to establish your authority in your niche.

As much as possible, try to share practical tips that aren’t already found elsewhere.

Leverage the opportunity to let them know what your company does and how it would solve problems.

Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts.

Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read.

8. Generate Qualified Leads

One of the fundamental steps to a successful guest blogging strategy is picking the right websites.

In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business.

Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you.

9. Shorten the Sales Cycle

The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services.

Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts.

You just need to be smart when picking or pitching topic ideas for your guest posts.

10. Get Useful Feedback from the Community

As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors.

When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind.

To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works.

11. Sharpen Your Content Marketing Skills

Guest blogging requires every area of content marketing to be successful. It requires you to do content research, adopt the right writing voice for a particular audience, perform influencer outreach, and so on.

Remember, the best way to learn content marketing tactics is to deploy them yourself. You can’t just read about them, follow everything to the letter, and hope for the best.

By launching your own guest blogging campaign, you’re positioning yourself for growth in every facet of content marketing.

Conclusion

Guest blogging is, without a doubt, a crucial step for online marketing success. Once you grasp its benefits, give it a shot and see if you can make it work for your brand.

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Boost your SEO Rankings Immediately!

Following just a few steps can help to improve the Search Engine Optimization (SEO) of your website which will help to push the ranking of the website at the top.

Increase the loading speed of your page

If you have a very slow loading speed, then there are chances that you might lose your customers and you might even notice a drop in your search engine rankings. Not many people are aware about it, but poor loading speed can be a big disaster for your SEO ranking. To increase the loading speed of your page there are a variety of ways and one of them is by keeping your code streamlined and clean. You also need to minimize the number of pages directs, choose smaller image sizes and cache the plugins.

Optimize the images on your page

When you are uploading the images on your website you need to check the size of the image twice. The images must be optimized for SEO and for that you need to choose the right description, file name, alt text, caption and title.

Do not forget to include the outbound links

Outbound links are just and addition to the content. In case if your readers want to know anything in specific then the outbound links would help to take you to another page that will provide you added information. Outbound links help to make the content of your website more valuable and informative for your readers.

Check for the broken links if any and try to repair them

There are various free SEO tools that are available online and by checking the number of broken links that are on your website.

Use the multimedia to make your content more attractive

It is basic human nature to get attracted more and more towards pictures. Nowadays, you get various options to make the content all the way more alive and attractive. You can add audio, video, JIF etc. which will help to add more value to your readers.

You need to make required adjustments to your layout

If you wish to give a good experience to your readers, then you must make your content easy to read and scan. You need to include the headings highlighted in bold so that they easily stand out and when any reader comes to visit your page then the reader does not find it difficult to look out for the main points. Some other things that you can do to make readers get attracted and stay onto your page for a longer time are; get a little playful with the font sizes and do not make the content of the page too lengthy. Always use numbers and bullet points to mark the points and use the sub-heading to give your content a clean look.

Your page must always have a descriptive page have a detailed contact page and always try to keep it updated and well-maintained

A very well-maintained contact page will make your website look more reputable. Imagine someone coming to your website and searching the contact page and coming to your website and spending a very long period to just find the contact page. Anyone would get irritated and would want to leave the page upon not being able to find the contact page which would lead to leaving a negative impression on the website viewer or reader.

Make sure that your content is easily readable and not complicated to understand

Make your content easy to digest for your readers. If you want your website to attract more readers and make them come back again and again to read your content, then you need to make sure that you do not put lengthy and complicated content.

Produce high-quality content

Many people prepare a website and then never take the pain to update anything. One such thing that needs to be continuously checked and updated is the content. If you wish to drive more and more content to your website and increase its popularity, then it will give the visitors a reason to keep coming back again and again. You must make sure that your content is of high quality and must only have the recent and updated information. Another important factor that might impact your SEO is the dwell time which means that for how long are people sitting on any given website. People will gain trust over your website and due to which they will come back and back again to read reliable information.

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Best SEO Tools in 2019

Technical SEO Tools 

This is an alternative to the Yoast SEO plugin. The all in one SEO tool supports all the unique features which makes it different from yoast.

The unique set of features in it includes canonical tags, auto-generated description tags, “bad bot” blocker.

Bing Webmaster Tools 

It is a good tool but nothing close if compared to Google Search Console. This SEO tool will help you to perform a surprisingly good keyword research.

Botify 

Although it is a paid tool but still it provides straightforward and clean site auditing tool. It can easily provide info of the site on HTML errors, click depth and on-site loading speed.

Bright Local 

It is an excellent tool that performs local SEO site audits. With the help of this tool you can search incorrect or duplicate citations that are floating all around. If you have recently changed address these are very helpful and even if you want to check if the NAP citations are consistent around the web.

Browseo 

It reveals how search engine spiders can see your site.

Clusteric 

This is one of the best SEO tools that provides lots of features like search visibility, site audits and even competitor analysis.

Content King App 

It is quite similar to many other SEO audit tools that are available in the market. One features that differentiates it from the other tools: it crawls your website and notifies you about any issue that might come up.

Dare Boost 

It tests the performance of the website. It will not only tool up the loading speed of your website, but it will also help fix the issues that might be slowing down the things.

Deep Crawl

It will help to scan every page of your website and provide you with a comprehensive report that an list many H1 tags on every page, broken internal links, noindexedpages, broken external links etc. Also, if you make too lengthy links then it would help to even inform you about the too lengthy descriptions.

Easy Redir 

It redirects traffic between different domains and makes it super easy. Just start by entering the URLs and you want to send people and the tools give you a detailed info about how to manage 100% of the redirects.

Forechecks 

It crawls your website to uncover issues that might be responsible for holding our website back from rising up to the top of the Google’s search results.

Google Analytics 
To check out the pages that get the highest number of impressions and the highest number of clicks from Google you need to go to acquisitions-Search Console and then Landing Pages. After this look at the CTR field to see the pages and the best click through rates.

Google Mobile Friendly Test 

In one of the Google updates it has mentioned that it does not rack the websites that are not mobile friendly.

Google Page Speed insights 

Google uses the loading speed of your site as the ranking factor. Google checks if your website is snail-slow or is lightening fast. It also gives actionable suggestions that can help speed up things.

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SEO Guest Post Links - Entertainment Niche Sites

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